Cove Insurance vs Southern Cross Pet Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Cove Insurance had more branded searches than Southern Cross Pet Insurance among pet insurers in New Zealand. Cove Insurance was estimated to have 7.7K branded searches compared to Southern Cross Pet Insurance’s 6.6K, and held a 37.9% Share of Search versus Southern Cross Pet Insurance’s 32.4%.
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Which is more popular in search, Cove Insurance or Southern Cross Pet Insurance?
Compare the pet insurance providers New Zealanders cover their dogs and cats with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cove Insurance, Southern Cross Pet Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
How has the Cove Insurance and Southern Cross Pet Insurance comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Cove Insurance took it in February 2026, Southern Cross Pet Insurance took it in March 2026, Cove Insurance took it in April 2026, Southern Cross Pet Insurance took it in May 2026, Cove Insurance took it in July 2026.
- Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 32.5% to 37.9%, and its estimated monthly branded searches moved from 6.3K to 7.7K.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 33.5% to 32.4%, and its estimated monthly branded searches moved from 6.5K to 6.6K.
How did search popularity change for New Zealand pet insurers in August 2026?
2 changes
In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Cove Insurance’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cove Insurance
10 branded search terms
- cove car insurance
- cove car insurance nz
- cove home insurance
- Cove Insurance
- cove insurance car
- cove insurance near me
- cove insurance new zealand
- cove insurance nz
- cove insurance reviews
- coveinsurance
Southern Cross Pet Insurance
6 branded search terms
- southern cross pet
- southern cross pet insurance
- southern cross pet insurance contact
- southern cross pet insurance nz
- southerncrosspet co nz
- southerncrosspetinsurance
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