How popular isSouthern Cross Pet Insurance?
In September 2026, people searched for Southern Cross Pet Insurance by name about 6,400 times in New Zealand, about the same as the previous year. These searches made up 33.5% of all New Zealand pet insurer searches, placing Southern Cross Pet Insurance first out of seven insurers. When we asked both ChatGPT and Google AI Overviews about pet insurers, Southern Cross Pet Insurance appeared in all answers and was the most recommended of the seven.
Southern Cross Pet Insurance is the most searched of 7 competitors and the most recommended in AI answers.
Southern Cross Pet InsuranceShare of searches 33.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Cove InsuranceShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Pet-n-SurShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- AA Pet InsuranceShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PD InsuranceShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top pet insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Southern Cross Pet Insurance appeared in all five answers. Southern Cross Pet Insurance is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet insurer brands in New Zealand?”
Asked ChatGPT
“What's the best pet insurer in New Zealand for my dog?”
Searched Google, AI Overview
“pet insurance nz”
Searched Google, AI Overview
“dog insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pet insurers compete with Southern Cross Pet Insurance?
Share of searches by month for Southern Cross Pet Insurance, Cove Insurance, Pet-n-Sur, AA Pet Insurance, PD Insurance, Petcover, SPCA Pet Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Southern Cross Pet Insurance | Cove Insurance | Pet-n-Sur | AA Pet Insurance | PD Insurance | Petcover | SPCA Pet Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 25.4% | 12.1% | 9.9% | 8.6% | 7.4% | 3.1% |
| Nov 2025 | 32.8% | 24.9% | 15% | 9.7% | 8.6% | 7.4% | 1.6% |
| Dec 2025 | 34% | 25.7% | 12.5% | 10.1% | 8.9% | 6.4% | 2.5% |
| Jan 2026 | 34.1% | 25.8% | 10.3% | 12.5% | 8.5% | 6.7% | 2.1% |
| Feb 2026 | 32.9% | 30.1% | 11.6% | 9.8% | 8.6% | 5.1% | 2% |
| Mar 2026 | 35.1% | 26.6% | 11.5% | 10.7% | 8.8% | 5.2% | 2.1% |
| Apr 2026 | 31.9% | 29.2% | 13.5% | 9.5% | 8.3% | 5.7% | 1.9% |
| May 2026 | 36% | 26.7% | 12.3% | 8.7% | 9.2% | 5.3% | 1.8% |
| Jun 2026 | 36.8% | 27.8% | 12.6% | 8.8% | 7.9% | 4.6% | 1.5% |
| Jul 2026 | 31.4% | 29.2% | 14.7% | 9.3% | 8.3% | 5.2% | 1.9% |
| Aug 2026 | 32.8% | 30.6% | 11.5% | 9.7% | 8.6% | 5.2% | 1.6% |
| Sep 2026 | 33.5% | 26% | 14.1% | 9.9% | 9.1% | 5.3% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 6.4K | 0% | +0.7 points | |
| 2, held 2nd | 26% | 5K | -16.8% | -4.6 points | |
| 3, held 3rd | 14.1% | 2.7K | +19.6% | +2.6 points | |
| 4, held 4th | 9.9% | 1.9K | 0% | +0.2 points | |
| 5, held 5th | 9.1% | 1.7K | +4.2% | +0.6 points | |
| 6, held 6th | 5.3% | 1K | 0% | +0.1 points | |
| 7, held 7th | 2% | 390 | +21.9% | +0.4 points |
1.
Southern Cross Pet Insurance33.5%
Held 1st. 6.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
26%
Held 2nd. 5K estimated branded searches, -16.8% vs prior month. Share -4.6 points.
14.1%
Held 3rd. 2.7K estimated branded searches, +19.6% vs prior month. Share +2.6 points.
9.9%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.1%
Held 5th. 1.7K estimated branded searches, +4.2% vs prior month. Share +0.6 points.
6.
Petcover5.3%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.
Compare popularity between Southern Cross Pet Insurance and its closest rivals
- Southern Cross Pet Insurance vs Cove Insurance: compare popularity
- Southern Cross Pet Insurance vs Pet-n-Sur: compare popularity
- Southern Cross Pet Insurance vs AA Pet Insurance: compare popularity
- Southern Cross Pet Insurance vs PD Insurance: compare popularity
- Southern Cross Pet Insurance vs Petcover: compare popularity
- Compare Southern Cross Pet Insurance with any brand
Every comparison with Southern Cross Pet Insurance
6 comparisons
How has branded search demand for Southern Cross Pet Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Southern Cross Pet Insurance in New Zealand held steady at 6.4K.
- Across the 12 months ending September 2026, Southern Cross Pet Insurance’s share of searches among pet insurers in New Zealand peaked at 36.8% in June 2026 and was lowest at 31.4% in July 2026.
How did search popularity change for New Zealand pet insurers in September 2026?
6 changes
In September 2026, Pet-n-Sur gained share of searches among pet insurers in New Zealand, from 11.5% to 14.1%.
In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%.
In September 2026, PD Insurance gained share of searches among pet insurers in New Zealand, from 8.6% to 9.1%.
In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%.
AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026.
Petcover’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 4.6% to 5.3% in September 2026.
How are Southern Cross Pet Insurance’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Southern Cross Pet Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- southern cross pet
- southern cross pet insurance
- southerncrosspetinsurance
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