Brandwave

Southern Cross Pet Insurance vs SPCA Pet Insurance:Which is more popular?

In September 2026, Southern Cross Pet Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. Southern Cross Pet Insurance had about 6,400 branded searches, while SPCA Pet Insurance had 390. Southern Cross Pet Insurance made up 33.5% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. When we asked ChatGPT and Google AI Overviews about pet insurers, both Southern Cross Pet Insurance and SPCA Pet Insurance appeared in all five answers. Southern Cross Pet Insurance was mentioned before SPCA Pet Insurance in four out of five answers.

Among pet insurers in New Zealand in September 2026

Who do people search for more?

Southern Cross Pet Insurance, about 16 searches for every 1 for SPCA Pet Insurance

Southern Cross Pet Insurance 6.4K searchesSPCA Pet Insurance 390 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Southern Cross Pet Insurance in 5 of 5SPCA Pet Insurance in 5 of 5

Who does AI recommend more?

Southern Cross Pet Insurance, named ahead of SPCA Pet Insurance in 4 of 5 answers

Southern Cross Pet Insurance first in 4SPCA Pet Insurance first in 1

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Top pet insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Southern Cross Pet Insurance and SPCA Pet Insurance showed up in all five answers. Southern Cross Pet Insurance was listed before SPCA Pet Insurance in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Pet Insurance1st
  2. PD Insurance2nd
  3. Petcover3rd
  4. SPCA Pet Insurance3rd
  5. AA Pet Insurance5th
  6. Cove Insurance6th
  7. Pet-n-Sur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Southern Cross Pet Insurance or SPCA Pet Insurance more popular in search?

This chart shows how often people search Google for Southern Cross Pet Insurance and SPCA Pet Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.

Southern Cross Pet Insurance and SPCA Pet Insurance among pet insurers in New Zealand, by month

Share of searches by month for Southern Cross Pet Insurance, SPCA Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern Cross Pet InsuranceCove InsurancePet-n-SurAA Pet InsurancePD InsurancePetcoverSPCA Pet Insurance
Oct 202533.5%25.4%12.1%9.9%8.6%7.4%3.1%
Nov 202532.8%24.9%15%9.7%8.6%7.4%1.6%
Dec 202534%25.7%12.5%10.1%8.9%6.4%2.5%
Jan 202634.1%25.8%10.3%12.5%8.5%6.7%2.1%
Feb 202632.9%30.1%11.6%9.8%8.6%5.1%2%
Mar 202635.1%26.6%11.5%10.7%8.8%5.2%2.1%
Apr 202631.9%29.2%13.5%9.5%8.3%5.7%1.9%
May 202636%26.7%12.3%8.7%9.2%5.3%1.8%
Jun 202636.8%27.8%12.6%8.8%7.9%4.6%1.5%
Jul 202631.4%29.2%14.7%9.3%8.3%5.2%1.9%
Aug 202632.8%30.6%11.5%9.7%8.6%5.2%1.6%
Sep 202633.5%26%14.1%9.9%9.1%5.3%2%

How has the Southern Cross Pet Insurance and SPCA Pet Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pet insurers in September 2026?

2 changes

  1. In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%.

  2. Estimated monthly branded searches for SPCA Pet Insurance in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Southern Cross Pet Insurance’s and SPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Southern Cross Pet Insurance

3 branded search terms

  • southern cross pet
  • southern cross pet insurance
  • southerncrosspetinsurance

SPCA Pet Insurance

1 branded search term

  • spca pet insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurers

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