Brandwave

PD Insurance vs Southern Cross Pet Insurance:Which is more popular?

In September 2026, Southern Cross Pet Insurance had more branded searches than PD Insurance among pet insurers in New Zealand. Southern Cross Pet Insurance had about 6,400 branded searches, while PD Insurance had 1,740. Southern Cross Pet Insurance made up 33.5% of all pet insurer searches we track, and PD Insurance accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about pet insurers, Southern Cross Pet Insurance appeared in all five answers and PD Insurance in four. Southern Cross Pet Insurance was mentioned before PD Insurance in four out of five answers.

Among pet insurers in New Zealand in September 2026

Who do people search for more?

Southern Cross Pet Insurance, about 4 searches for every 1 for PD Insurance

Southern Cross Pet Insurance 6.4K searchesPD Insurance 1.7K searches

Who does AI mention more?

Southern Cross Pet Insurance, mentioned in every answer we collected

Southern Cross Pet Insurance in 5 of 5PD Insurance in 4 of 5

Who does AI recommend more?

Southern Cross Pet Insurance, named ahead of PD Insurance in 4 of 5 answers

Southern Cross Pet Insurance first in 4PD Insurance first in 1

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Top pet insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southern Cross Pet Insurance appeared in all five answers. PD Insurance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Southern Cross Pet Insurance was listed before PD Insurance in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Pet Insurance1st
  2. PD Insurance2nd
  3. Petcover3rd
  4. SPCA Pet Insurance3rd
  5. AA Pet Insurance5th
  6. Cove Insurance6th
  7. Pet-n-Sur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PD Insurance or Southern Cross Pet Insurance more popular in search?

This chart shows how often people search Google for PD Insurance and Southern Cross Pet Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.

PD Insurance and Southern Cross Pet Insurance among pet insurers in New Zealand, by month

Share of searches by month for Southern Cross Pet Insurance, PD Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern Cross Pet InsuranceCove InsurancePet-n-SurAA Pet InsurancePD InsurancePetcoverSPCA Pet Insurance
Oct 202533.5%25.4%12.1%9.9%8.6%7.4%3.1%
Nov 202532.8%24.9%15%9.7%8.6%7.4%1.6%
Dec 202534%25.7%12.5%10.1%8.9%6.4%2.5%
Jan 202634.1%25.8%10.3%12.5%8.5%6.7%2.1%
Feb 202632.9%30.1%11.6%9.8%8.6%5.1%2%
Mar 202635.1%26.6%11.5%10.7%8.8%5.2%2.1%
Apr 202631.9%29.2%13.5%9.5%8.3%5.7%1.9%
May 202636%26.7%12.3%8.7%9.2%5.3%1.8%
Jun 202636.8%27.8%12.6%8.8%7.9%4.6%1.5%
Jul 202631.4%29.2%14.7%9.3%8.3%5.2%1.9%
Aug 202632.8%30.6%11.5%9.7%8.6%5.2%1.6%
Sep 202633.5%26%14.1%9.9%9.1%5.3%2%

How has the PD Insurance and Southern Cross Pet Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pet insurers in September 2026?

2 changes

  1. In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%.

  2. In September 2026, PD Insurance gained share of searches among pet insurers in New Zealand, from 8.6% to 9.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using PD Insurance’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PD Insurance

3 branded search terms

  • pd insurance
  • pd insurance claims
  • pdinsurance

Southern Cross Pet Insurance

3 branded search terms

  • southern cross pet
  • southern cross pet insurance
  • southerncrosspetinsurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurers

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