Brandwave

How popular isPetcover?

In September 2026, people searched for Petcover by name about 1,020 times in New Zealand, a 27.7% decrease from the previous year. These searches made up 5.3% of all New Zealand pet insurer searches, placing Petcover sixth out of seven insurers. When we asked both ChatGPT and Google AI Overviews about pet insurers, Petcover appeared in three of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Petcover is the sixth most searched of 7 competitors and the joint third most recommended in AI answers.

  1. Southern Cross Pet InsuranceShare of searches 33.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Cove InsuranceShare of searches 26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Pet-n-SurShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AA Pet InsuranceShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. PetcoverShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top pet insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petcover was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Petcover is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Pet Insurance1st
  2. PD Insurance2nd
  3. Petcover3rd
  4. SPCA Pet Insurance3rd
  5. AA Pet Insurance5th
  6. Cove Insurance6th
  7. Pet-n-Sur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet insurers compete with Petcover?

Petcover against pet insurers in New Zealand, by month

Share of searches by month for Southern Cross Pet Insurance, Cove Insurance, Pet-n-Sur, AA Pet Insurance, PD Insurance, Petcover, SPCA Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern Cross Pet InsuranceCove InsurancePet-n-SurAA Pet InsurancePD InsurancePetcoverSPCA Pet Insurance
Oct 202533.5%25.4%12.1%9.9%8.6%7.4%3.1%
Nov 202532.8%24.9%15%9.7%8.6%7.4%1.6%
Dec 202534%25.7%12.5%10.1%8.9%6.4%2.5%
Jan 202634.1%25.8%10.3%12.5%8.5%6.7%2.1%
Feb 202632.9%30.1%11.6%9.8%8.6%5.1%2%
Mar 202635.1%26.6%11.5%10.7%8.8%5.2%2.1%
Apr 202631.9%29.2%13.5%9.5%8.3%5.7%1.9%
May 202636%26.7%12.3%8.7%9.2%5.3%1.8%
Jun 202636.8%27.8%12.6%8.8%7.9%4.6%1.5%
Jul 202631.4%29.2%14.7%9.3%8.3%5.2%1.9%
Aug 202632.8%30.6%11.5%9.7%8.6%5.2%1.6%
Sep 202633.5%26%14.1%9.9%9.1%5.3%2%

  1. 1.Southern Cross Pet Insurance

    33.5%

    Held 1st. 6.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Cove Insurance

    26%

    Held 2nd. 5K estimated branded searches, -16.8% vs prior month. Share -4.6 points.

  3. 3.Pet-n-Sur

    14.1%

    Held 3rd. 2.7K estimated branded searches, +19.6% vs prior month. Share +2.6 points.

  4. 4.AA Pet Insurance

    9.9%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.PD Insurance

    9.1%

    Held 5th. 1.7K estimated branded searches, +4.2% vs prior month. Share +0.6 points.

  6. 6.Petcover

    5.3%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.SPCA Pet Insurance

    2%

    Held 7th. 390 estimated branded searches, +21.9% vs prior month. Share +0.4 points.

Compare popularity between Petcover and its closest rivals

Every comparison with Petcover

6 comparisons

How has branded search demand for Petcover changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Petcover in New Zealand fell from 1.4K to 1K.
  • Across the 12 months ending September 2026, Petcover’s share of searches among pet insurers in New Zealand decreased from 7.4% to 5.3%.
  • Across the 12 months ending September 2026, Petcover’s share of searches among pet insurers in New Zealand peaked at 7.4% in November 2025 and was lowest at 4.6% in June 2026.

How did search popularity change for New Zealand pet insurers in September 2026?

6 changes

  1. In September 2026, Pet-n-Sur gained share of searches among pet insurers in New Zealand, from 11.5% to 14.1%.

  2. In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%.

  3. In September 2026, PD Insurance gained share of searches among pet insurers in New Zealand, from 8.6% to 9.1%.

  4. In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%.

  5. AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026.

  6. Petcover’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 4.6% to 5.3% in September 2026.

How are Petcover’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Petcover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petcover
  • petcover insurance

Do you work for Petcover? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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