AA Pet Insurance vs Petcover:Which is more popular?
In September 2026, AA Pet Insurance had more branded searches than Petcover among pet insurers in New Zealand. AA Pet Insurance had about 1,900 branded searches, while Petcover had 1,020. AA Pet Insurance made up 9.9% of all pet insurer searches we track, and Petcover accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about pet insurers, Petcover appeared in three of the five answers and AA Pet Insurance in two. Petcover was mentioned before AA Pet Insurance in three out of four answers that named either.
Who do people search for more?
AA Pet Insurance, about 86% more searches than Petcover
Who does AI mention more?
Petcover, mentioned in 3 of 5 answers, AA Pet Insurance in 2
Who does AI recommend more?
Petcover, named ahead of AA Pet Insurance in 3 of 4 answers
Follow AA Pet Insurance vs Petcover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Petcover was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AA Pet Insurance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Petcover was listed before AA Pet Insurance in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet insurer brands in New Zealand?”
Asked ChatGPT
“What's the best pet insurer in New Zealand for my dog?”
Searched Google, AI Overview
“pet insurance nz”
Searched Google, AI Overview
“dog insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AA Pet Insurance or Petcover more popular in search?
This chart shows how often people search Google for AA Pet Insurance and Petcover by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.
Share of searches by month for AA Pet Insurance, Petcover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Southern Cross Pet Insurance | Cove Insurance | Pet-n-Sur | AA Pet Insurance | PD Insurance | Petcover | SPCA Pet Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 25.4% | 12.1% | 9.9% | 8.6% | 7.4% | 3.1% |
| Nov 2025 | 32.8% | 24.9% | 15% | 9.7% | 8.6% | 7.4% | 1.6% |
| Dec 2025 | 34% | 25.7% | 12.5% | 10.1% | 8.9% | 6.4% | 2.5% |
| Jan 2026 | 34.1% | 25.8% | 10.3% | 12.5% | 8.5% | 6.7% | 2.1% |
| Feb 2026 | 32.9% | 30.1% | 11.6% | 9.8% | 8.6% | 5.1% | 2% |
| Mar 2026 | 35.1% | 26.6% | 11.5% | 10.7% | 8.8% | 5.2% | 2.1% |
| Apr 2026 | 31.9% | 29.2% | 13.5% | 9.5% | 8.3% | 5.7% | 1.9% |
| May 2026 | 36% | 26.7% | 12.3% | 8.7% | 9.2% | 5.3% | 1.8% |
| Jun 2026 | 36.8% | 27.8% | 12.6% | 8.8% | 7.9% | 4.6% | 1.5% |
| Jul 2026 | 31.4% | 29.2% | 14.7% | 9.3% | 8.3% | 5.2% | 1.9% |
| Aug 2026 | 32.8% | 30.6% | 11.5% | 9.7% | 8.6% | 5.2% | 1.6% |
| Sep 2026 | 33.5% | 26% | 14.1% | 9.9% | 9.1% | 5.3% | 2% |
How has the AA Pet Insurance and Petcover comparison changed over the last 12 months?
3 findings
- AA Pet Insurance was ahead of Petcover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AA Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 9.9%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurers in New Zealand moved from 7.4% to 5.3%, and its estimated monthly branded searches moved from 1.4K to 1K.
How did search popularity change for New Zealand pet insurers in September 2026?
2 changes
AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026.
Petcover’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 4.6% to 5.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AA Pet Insurance’s and Petcover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AA Pet Insurance
1 branded search term
- aa pet insurance
Petcover
2 branded search terms
- petcover
- petcover insurance
Other head-to-heads among pet insurers
- Southern Cross Pet Insurance vs Cove Insurance: compare popularity
- Southern Cross Pet Insurance vs Pet-n-Sur: compare popularity
- Southern Cross Pet Insurance vs AA Pet Insurance: compare popularity
- Southern Cross Pet Insurance vs PD Insurance: compare popularity
- Cove Insurance vs Pet-n-Sur: compare popularity
- Cove Insurance vs AA Pet Insurance: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.