How popular isPetcover in search?
In August 2026, there were an estimated 1.6K branded searches for Petcover in New Zealand which is down 27.3% over the last 11 months. Petcover holds 8.1% estimated Share of Search among New Zealand pet insurers and is ranked 5th of 5 competitors for search popularity.
Cove Insurance37.9%
Southern Cross Pet Insurance32.4%
Pet-n-Sur11.3%
PD Insurance10.2%Petcover8.1%
Follow Petcover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pet insurers compete with Petcover?
Share of Search by month for Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance, Petcover. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 7.7K | -0.52% | +1.7 points | |
| 2, held 2nd | 32.4% | 6.6K | +0.46% | +1.7 points | |
| 3, held 3rd | 11.3% | 2.3K | -24.1% | -2.9 points | |
| 4, held 4th | 10.2% | 2.1K | -5% | 0 points | |
| 5, held 5th | 8.1% | 1.6K | -11.3% | -0.6 points |
37.9%
held 1st · 7.7K estimated branded searches · -0.52% vs prior month · +1.7 points
2.
Southern Cross Pet Insurance32.4%
held 2nd · 6.6K estimated branded searches · +0.46% vs prior month · +1.7 points
11.3%
held 3rd · 2.3K estimated branded searches · -24.1% vs prior month · -2.9 points
10.2%
held 4th · 2.1K estimated branded searches · -5% vs prior month · 0 points
5.
8.1%
held 5th · 1.6K estimated branded searches · -11.3% vs prior month · -0.6 points
Compare search popularity between Petcover and its closest rivals
How has branded search demand for Petcover changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Petcover in New Zealand fell from 2.3K to 1.6K.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand decreased from 11.6% to 8.1%.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand peaked at 11.6% in October 2025 and was lowest at 7.4% in June 2026.
- Across the 11 months ending August 2026, Petcover fell from 4th to 5th among pet insurers in New Zealand.
How did search popularity change for New Zealand pet insurers in August 2026?
4 changes
In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.
How is Petcover measured?
Brandwave collects information about searches that people make online using Petcover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- petcover
- petcover insurance
- petcover new zealand
- petcover nz
Do you work for Petcover? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Petcover your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.