PD Insurance vs Petcover:Which is more popular by branded search in New Zealand?
In August 2026, PD Insurance had more branded searches than Petcover among pet insurers in New Zealand. PD Insurance was estimated to have 2.1K branded searches compared to Petcover’s 1.6K, and held a 10.2% Share of Search versus Petcover’s 8.1%.
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Which is more popular in search, PD Insurance or Petcover?
Compare the pet insurance providers New Zealanders cover their dogs and cats with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PD Insurance, Petcover. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
How has the PD Insurance and Petcover comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: PD Insurance took it in January 2026.
- Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 10.5% to 10.2%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand moved from 11.6% to 8.1%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
How did search popularity change for New Zealand pet insurers in August 2026?
1 change
In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using PD Insurance’s and Petcover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PD Insurance
7 branded search terms
- pd insurance
- pd insurance claims
- pd insurance new zealand
- pd insurance nz
- pdinsurance
- pdinsurance co nz
- pdinsurance nz
Petcover
4 branded search terms
- petcover
- petcover insurance
- petcover new zealand
- petcover nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.