Petcover vs SPCA Pet Insurance:Which is more popular?
In September 2026, Petcover had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. Petcover had about 1,020 branded searches, while SPCA Pet Insurance had 390. Petcover made up 5.3% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. When we asked ChatGPT and Google AI Overviews about pet insurers, SPCA Pet Insurance appeared in all five answers and Petcover in three. Petcover was mentioned before SPCA Pet Insurance in three out of five answers.
Who do people search for more?
Petcover, about 3 searches for every 1 for SPCA Pet Insurance
Who does AI mention more?
SPCA Pet Insurance, mentioned in every answer we collected
Who does AI recommend more?
Petcover, named ahead of SPCA Pet Insurance in 3 of 5 answers
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Top pet insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SPCA Pet Insurance appeared in all five answers. Petcover was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Petcover was listed before SPCA Pet Insurance in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet insurer brands in New Zealand?”
Asked ChatGPT
“What's the best pet insurer in New Zealand for my dog?”
Searched Google, AI Overview
“pet insurance nz”
Searched Google, AI Overview
“dog insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Petcover or SPCA Pet Insurance more popular in search?
This chart shows how often people search Google for Petcover and SPCA Pet Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.
Share of searches by month for Petcover, SPCA Pet Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Southern Cross Pet Insurance | Cove Insurance | Pet-n-Sur | AA Pet Insurance | PD Insurance | Petcover | SPCA Pet Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 25.4% | 12.1% | 9.9% | 8.6% | 7.4% | 3.1% |
| Nov 2025 | 32.8% | 24.9% | 15% | 9.7% | 8.6% | 7.4% | 1.6% |
| Dec 2025 | 34% | 25.7% | 12.5% | 10.1% | 8.9% | 6.4% | 2.5% |
| Jan 2026 | 34.1% | 25.8% | 10.3% | 12.5% | 8.5% | 6.7% | 2.1% |
| Feb 2026 | 32.9% | 30.1% | 11.6% | 9.8% | 8.6% | 5.1% | 2% |
| Mar 2026 | 35.1% | 26.6% | 11.5% | 10.7% | 8.8% | 5.2% | 2.1% |
| Apr 2026 | 31.9% | 29.2% | 13.5% | 9.5% | 8.3% | 5.7% | 1.9% |
| May 2026 | 36% | 26.7% | 12.3% | 8.7% | 9.2% | 5.3% | 1.8% |
| Jun 2026 | 36.8% | 27.8% | 12.6% | 8.8% | 7.9% | 4.6% | 1.5% |
| Jul 2026 | 31.4% | 29.2% | 14.7% | 9.3% | 8.3% | 5.2% | 1.9% |
| Aug 2026 | 32.8% | 30.6% | 11.5% | 9.7% | 8.6% | 5.2% | 1.6% |
| Sep 2026 | 33.5% | 26% | 14.1% | 9.9% | 9.1% | 5.3% | 2% |
How has the Petcover and SPCA Pet Insurance comparison changed over the last 12 months?
3 findings
- Petcover was ahead of SPCA Pet Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Petcover’s share of searches among pet insurers in New Zealand moved from 7.4% to 5.3%, and its estimated monthly branded searches moved from 1.4K to 1K.
- Across the 12 months ending September 2026, SPCA Pet Insurance’s share of searches among pet insurers in New Zealand moved from 3.1% to 2%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for New Zealand pet insurers in September 2026?
2 changes
Petcover’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 4.6% to 5.3% in September 2026.
Estimated monthly branded searches for SPCA Pet Insurance in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Petcover’s and SPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Petcover
2 branded search terms
- petcover
- petcover insurance
SPCA Pet Insurance
1 branded search term
- spca pet insurance
Other head-to-heads among pet insurers
- Southern Cross Pet Insurance vs Cove Insurance: compare popularity
- Southern Cross Pet Insurance vs Pet-n-Sur: compare popularity
- Southern Cross Pet Insurance vs AA Pet Insurance: compare popularity
- Southern Cross Pet Insurance vs PD Insurance: compare popularity
- Cove Insurance vs Pet-n-Sur: compare popularity
- Cove Insurance vs AA Pet Insurance: compare popularity
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