How popular isCove Insurance in search?
In August 2026, there were an estimated 7.7K branded searches for Cove Insurance in New Zealand which is up 21.1% over the last 11 months. Cove Insurance holds 2.3% estimated Share of Search among New Zealand car and home insurers and is ranked 7th of 10 competitors for search popularity.
AA Insurance34%
AMI Insurance20.7%
Tower Insurance18.6%
State Insurance14.9%
FMG Insurance3.2%
Vero Insurance2.5%
Cove Insurance2.3%Trade Me Insurance1.8%
Star Insure1.3%
Initio Insurance0.67%
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Which car and home insurers compete with Cove Insurance?
Share of Search by month for AA Insurance, AMI Insurance, Tower Insurance, State Insurance, FMG Insurance, Vero Insurance, Cove Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | AA Insurance | AMI Insurance | Tower Insurance | State Insurance | FMG Insurance | Vero Insurance | Cove Insurance | Trade Me Insurance | Star Insure | Initio Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 21.3% | 15.9% | 15.3% | 3.5% | 2.8% | 2% | 2.2% | 1.4% | 0.7% |
| Nov 2025 | 34.3% | 20.6% | 18.2% | 14.7% | 3.3% | 2.7% | 1.9% | 2.1% | 1.4% | 0.68% |
| Dec 2025 | 34.3% | 21% | 18.5% | 15% | 2.8% | 2.7% | 1.9% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 37.1% | 18.6% | 16.2% | 16.1% | 3.6% | 2.4% | 2.1% | 1.9% | 1.2% | 0.62% |
| Feb 2026 | 37.9% | 19.2% | 16.9% | 13.7% | 3.7% | 2.5% | 2.2% | 1.7% | 1.4% | 0.78% |
| Mar 2026 | 35.1% | 21.4% | 16% | 15.4% | 3.4% | 2.7% | 2% | 1.8% | 1.4% | 0.74% |
| Apr 2026 | 33.7% | 20.6% | 18.4% | 14.7% | 3.3% | 3.1% | 2.3% | 1.8% | 1.3% | 0.86% |
| May 2026 | 33.9% | 20.6% | 18.2% | 14.9% | 3.3% | 2.6% | 2.3% | 1.8% | 1.5% | 0.86% |
| Jun 2026 | 34.1% | 20.4% | 17.9% | 15% | 3.9% | 2.5% | 2.3% | 1.8% | 1.3% | 0.84% |
| Jul 2026 | 34.5% | 20.6% | 18.2% | 14.8% | 3.3% | 2.5% | 2.4% | 1.8% | 1.3% | 0.67% |
| Aug 2026 | 34% | 20.7% | 18.6% | 14.9% | 3.2% | 2.5% | 2.3% | 1.8% | 1.3% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 112K | -1.2% | -0.5 points | |
| 2, held 2nd | 20.7% | 67.8K | +0.53% | +0.1 points | |
| 3, held 3rd | 18.6% | 61.2K | +2.7% | +0.5 points | |
| 4, held 4th | 14.9% | 49.1K | +0.86% | +0.1 points | |
| 5, held 5th | 3.2% | 10.6K | -0.56% | 0 points | |
| 6, held 6th | 2.5% | 8.2K | -2% | -0.1 points | |
| 7, held 7th | 2.3% | 7.7K | -0.52% | 0 points | |
| 8, held 8th | 1.8% | 5.8K | -1.2% | 0 points | |
| 9, held 9th | 1.3% | 4.2K | +0.24% | 0 points | |
| 10, held 10th | 0.67% | 2.2K | +0.91% | 0 points |
34%
held 1st · 112K estimated branded searches · -1.2% vs prior month · -0.5 points
20.7%
held 2nd · 67.8K estimated branded searches · +0.53% vs prior month · +0.1 points
18.6%
held 3rd · 61.2K estimated branded searches · +2.7% vs prior month · +0.5 points
14.9%
held 4th · 49.1K estimated branded searches · +0.86% vs prior month · +0.1 points
3.2%
held 5th · 10.6K estimated branded searches · -0.56% vs prior month · 0 points
2.5%
held 6th · 8.2K estimated branded searches · -2% vs prior month · -0.1 points
2.3%
held 7th · 7.7K estimated branded searches · -0.52% vs prior month · 0 points
1.8%
held 8th · 5.8K estimated branded searches · -1.2% vs prior month · 0 points
1.3%
held 9th · 4.2K estimated branded searches · +0.24% vs prior month · 0 points
0.67%
held 10th · 2.2K estimated branded searches · +0.91% vs prior month · 0 points
Compare search popularity between Cove Insurance and its closest rivals
- Cove Insurance vs State Insurance: compare search popularity
- Cove Insurance vs FMG Insurance: compare search popularity
- Cove Insurance vs Vero Insurance: compare search popularity
- Cove Insurance vs Star Insure: compare search popularity
- Compare Cove Insurance with any brand
How has branded search demand for Cove Insurance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cove Insurance in New Zealand rose from 6.3K to 7.7K.
- Across the 11 months ending August 2026, Cove Insurance rose from 8th to 7th among car and home insurers in New Zealand.
How did search popularity change for New Zealand car and home insurers in August 2026?
3 changes
Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026.
Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026.
Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026.
Which pet insurers compete with Cove Insurance?
Share of Search by month for Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance, Petcover. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 7.7K | -0.52% | +1.7 points | |
| 2, held 2nd | 32.4% | 6.6K | +0.46% | +1.7 points | |
| 3, held 3rd | 11.3% | 2.3K | -24.1% | -2.9 points | |
| 4, held 4th | 10.2% | 2.1K | -5% | 0 points | |
| 5, held 5th | 8.1% | 1.6K | -11.3% | -0.6 points |
37.9%
held 1st · 7.7K estimated branded searches · -0.52% vs prior month · +1.7 points
2.
Southern Cross Pet Insurance32.4%
held 2nd · 6.6K estimated branded searches · +0.46% vs prior month · +1.7 points
11.3%
held 3rd · 2.3K estimated branded searches · -24.1% vs prior month · -2.9 points
10.2%
held 4th · 2.1K estimated branded searches · -5% vs prior month · 0 points
5.
Petcover
8.1%
held 5th · 1.6K estimated branded searches · -11.3% vs prior month · -0.6 points
Compare search popularity between Cove Insurance and its closest rivals
How has branded search demand for Cove Insurance changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand increased from 32.5% to 37.9%.
- Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 37.9% in August 2026 and was lowest at 31% in November 2025.
- Across the 11 months ending August 2026, Cove Insurance rose from 2nd to 1st among pet insurers in New Zealand.
How did search popularity change for New Zealand pet insurers in August 2026?
4 changes
In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.
How is Cove Insurance measured?
Brandwave collects information about searches that people make online using Cove Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- cove car insurance
- cove car insurance nz
- cove home insurance
- Cove Insurance
- cove insurance car
- cove insurance near me
- cove insurance new zealand
- cove insurance nz
- cove insurance reviews
- coveinsurance
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