Brandwave

Cove Insurance vs SPCA Pet Insurance:Which is more popular?

In September 2026, Cove Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. Cove Insurance had about 4,970 branded searches, while SPCA Pet Insurance had 390. Cove Insurance made up 26% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. When we asked ChatGPT and Google AI Overviews about pet insurers, SPCA Pet Insurance appeared in all five answers and Cove Insurance in two. SPCA Pet Insurance was mentioned before Cove Insurance in every answer.

Among pet insurers in New Zealand in September 2026

Who do people search for more?

Cove Insurance, about 13 searches for every 1 for SPCA Pet Insurance

Cove Insurance 5K searchesSPCA Pet Insurance 390 searches

Who does AI mention more?

SPCA Pet Insurance, mentioned in every answer we collected

SPCA Pet Insurance in 5 of 5Cove Insurance in 2 of 5

Who does AI recommend more?

SPCA Pet Insurance, named ahead of Cove Insurance in every answer

SPCA Pet Insurance first in 5Cove Insurance never first

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Top pet insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SPCA Pet Insurance appeared in all five answers. Cove Insurance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SPCA Pet Insurance was listed before Cove Insurance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southern Cross Pet Insurance1st
  2. PD Insurance2nd
  3. Petcover3rd
  4. SPCA Pet Insurance3rd
  5. AA Pet Insurance5th
  6. Cove Insurance6th
  7. Pet-n-Sur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cove Insurance or SPCA Pet Insurance more popular in search?

This chart shows how often people search Google for Cove Insurance and SPCA Pet Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.

Cove Insurance and SPCA Pet Insurance among pet insurers in New Zealand, by month

Share of searches by month for Cove Insurance, SPCA Pet Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern Cross Pet InsuranceCove InsurancePet-n-SurAA Pet InsurancePD InsurancePetcoverSPCA Pet Insurance
Oct 202533.5%25.4%12.1%9.9%8.6%7.4%3.1%
Nov 202532.8%24.9%15%9.7%8.6%7.4%1.6%
Dec 202534%25.7%12.5%10.1%8.9%6.4%2.5%
Jan 202634.1%25.8%10.3%12.5%8.5%6.7%2.1%
Feb 202632.9%30.1%11.6%9.8%8.6%5.1%2%
Mar 202635.1%26.6%11.5%10.7%8.8%5.2%2.1%
Apr 202631.9%29.2%13.5%9.5%8.3%5.7%1.9%
May 202636%26.7%12.3%8.7%9.2%5.3%1.8%
Jun 202636.8%27.8%12.6%8.8%7.9%4.6%1.5%
Jul 202631.4%29.2%14.7%9.3%8.3%5.2%1.9%
Aug 202632.8%30.6%11.5%9.7%8.6%5.2%1.6%
Sep 202633.5%26%14.1%9.9%9.1%5.3%2%

How has the Cove Insurance and SPCA Pet Insurance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pet insurers in September 2026?

2 changes

  1. In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%.

  2. Estimated monthly branded searches for SPCA Pet Insurance in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Cove Insurance’s and SPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cove Insurance

5 branded search terms

  • cove car insurance
  • cove home insurance
  • Cove Insurance
  • cove insurance car
  • coveinsurance

SPCA Pet Insurance

1 branded search term

  • spca pet insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurers

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