Brandwave

How popular isPet-n-Sur in search?

In August 2026, there were an estimated 2.3K branded searches for Pet-n-Sur in New Zealand which held steady over the last 11 months. Pet-n-Sur holds 11.3% estimated Share of Search among New Zealand pet insurers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Cove Insurance37.9%
  2. Southern Cross Pet Insurance32.4%
  3. Pet-n-Sur11.3%
  4. PD Insurance10.2%
  5. Petcover8.1%
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Which pet insurers compete with Pet-n-Sur?

Pet-n-Sur against pet insurers in New Zealand, by month

Share of Search by month for Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance, Petcover. The figures are in the table below the chart.

View monthly share of search table
MonthCove InsuranceSouthern Cross Pet InsurancePet-n-SurPD InsurancePetcover
Oct 202532.5%33.5%12%10.5%11.6%
Nov 202531%32.7%14.7%10.4%11.3%
Dec 202531.8%34%12.3%10.7%11.1%
Jan 202633.4%34.6%10.4%11%10.7%
Feb 202637.4%32.1%11.3%10.5%8.7%
Mar 202633.6%35.2%11.4%11.1%8.6%
Apr 202635.8%31.2%12.9%10.2%9.9%
May 202633.5%35.4%12%10.9%8.1%
Jun 202634.6%36%12.3%9.7%7.4%
Jul 202636.2%30.6%14.2%10.2%8.7%
Aug 202637.9%32.4%11.3%10.2%8.1%
Sep 2026—————

  1. 1.Cove Insurance

    37.9%

    held 1st · 7.7K estimated branded searches · -0.52% vs prior month · +1.7 points

  2. 2.Southern Cross Pet Insurance

    32.4%

    held 2nd · 6.6K estimated branded searches · +0.46% vs prior month · +1.7 points

  3. 3.Pet-n-Sur

    11.3%

    held 3rd · 2.3K estimated branded searches · -24.1% vs prior month · -2.9 points

  4. 4.PD Insurance

    10.2%

    held 4th · 2.1K estimated branded searches · -5% vs prior month · 0 points

  5. 5.Petcover

    8.1%

    held 5th · 1.6K estimated branded searches · -11.3% vs prior month · -0.6 points

Compare search popularity between Pet-n-Sur and its closest rivals

How has branded search demand for Pet-n-Sur changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pet-n-Sur in New Zealand held steady at 2.3K.
  • Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand decreased from 12% to 11.3%.
  • Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.4% in January 2026.

How did search popularity change for New Zealand pet insurers in August 2026?

  1. In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.

  2. In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.

  3. In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.

  4. In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

How is Pet-n-Sur measured?

Brandwave collects information about searches that people make online using Pet-n-Sur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • pet n sur
  • pet n sur contact
  • pet n sur new zealand
  • petnsur
  • petnsur claims
  • petnsur co nz

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How the Brand Demand Index is measured

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