PD Insurance vs Pet-n-Sur:Which is more popular by branded search in New Zealand?
In August 2026, Pet-n-Sur had more branded searches than PD Insurance among pet insurers in New Zealand. Pet-n-Sur was estimated to have 2.3K branded searches compared to PD Insurance’s 2.1K, and held an 11.3% Share of Search versus PD Insurance’s 10.2%.
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Which is more popular in search, PD Insurance or Pet-n-Sur?
Compare the pet insurance providers New Zealanders cover their dogs and cats with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pet-n-Sur, PD Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
How has the PD Insurance and Pet-n-Sur comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: PD Insurance took it in January 2026, Pet-n-Sur took it in February 2026.
- Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 10.5% to 10.2%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand moved from 12% to 11.3%, and its estimated monthly branded searches held steady at 2.3K.
How did search popularity change for New Zealand pet insurers in August 2026?
1 change
In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using PD Insurance’s and Pet-n-Sur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PD Insurance
7 branded search terms
- pd insurance
- pd insurance claims
- pd insurance new zealand
- pd insurance nz
- pdinsurance
- pdinsurance co nz
- pdinsurance nz
Pet-n-Sur
6 branded search terms
- pet n sur
- pet n sur contact
- pet n sur new zealand
- petnsur
- petnsur claims
- petnsur co nz
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