PayWhirl vs Recharge:Which is more popular in New Zealand?
In October 2026, Recharge had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Recharge had about 30 branded searches, while PayWhirl had 10. Recharge made up 15.8% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Recharge appeared in four of the five answers and PayWhirl in two. Recharge was mentioned before PayWhirl in every answer.
Who do people search for more?
Recharge, about 3 searches for every 1 for PayWhirl
Who does AI mention more?
Recharge, mentioned in 4 of 5 answers, PayWhirl in 2
Who does AI recommend more?
Recharge, named ahead of PayWhirl in every answer
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Top ecommerce subscription apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recharge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PayWhirl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Recharge was listed before PayWhirl in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription apps
5 answers
Asked ChatGPT
“Which ecommerce subscription app should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce subscription apps in New Zealand?”
Asked ChatGPT
“What's the best ecommerce subscription app in New Zealand for recurring orders?”
Searched Google, AI Overview
“best subscription app”
Searched Google, AI Overview
“ecommerce subscription software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PayWhirl or Recharge more popular in search?
This chart shows how often people search Google for PayWhirl and Recharge by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.
Share of searches by month for Recharge, PayWhirl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Appstle | Recharge | Bold Subscriptions | Loop Subscriptions | Seal Subscriptions | PayWhirl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.6% | 23.8% | 19% | 9.5% | 9.5% | 4.8% | 4.8% |
| Dec 2025 | 33.3% | 20.8% | 16.7% | 8.3% | 8.3% | 12.5% | 0% |
| Jan 2026 | 21.1% | 31.6% | 15.8% | 5.3% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 27.3% | 27.3% | 18.2% | 4.5% | 9.1% | 9.1% | 4.5% |
| Mar 2026 | 32% | 24% | 12% | 8% | 8% | 12% | 4% |
| Apr 2026 | 40.9% | 22.7% | 13.6% | 4.5% | 4.5% | 9.1% | 4.5% |
| May 2026 | 28% | 28% | 12% | 8% | 12% | 8% | 4% |
| Jun 2026 | 26.1% | 30.4% | 13% | 8.7% | 8.7% | 8.7% | 4.3% |
| Jul 2026 | 35% | 30% | 10% | 5% | 5% | 10% | 5% |
| Aug 2026 | 36.4% | 27.3% | 9.1% | 9.1% | 4.5% | 9.1% | 4.5% |
| Sep 2026 | 45% | 20% | 15% | 5% | 5% | 10% | 0% |
| Oct 2026 | 31.6% | 15.8% | 15.8% | 10.5% | 10.5% | 10.5% | 5.3% |
How has branded search for PayWhirl and Recharge changed in New Zealand over the last 12 months?
3 findings
- Recharge was ahead of PayWhirl in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PayWhirl’s share of searches among ecommerce subscription apps in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Recharge’s share of searches among ecommerce subscription apps in New Zealand moved from 19% to 15.8%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand ecommerce subscription apps in October 2026?
2 changes
In October 2026, PayWhirl gained share of searches among ecommerce subscription apps in New Zealand, from 0% to 5.3%.
In October 2026, Recharge gained share of searches among ecommerce subscription apps in New Zealand, from 15% to 15.8%.
How are PayWhirl’s and Recharge’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using PayWhirl’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce subscription apps
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