Ecommerce subscription apps in New Zealand:Which brands are most popular in search?
In August 2026, Appstle was the most searched among ecommerce subscription apps in New Zealand, with an estimated 1.4K branded searches and 89.5% estimated Share of Search within this set.
Appstle89.5%
Skio5.9%
Recharge2.6%Bold Subscriptions1.3%
Loop Subscriptions0.66%
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Share of SearchLeaderboard
Compare subscription apps available to New Zealand ecommerce stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Appstle, Skio, Recharge. The figures are in the table below the chart.
View monthly share of search table
| Month | Appstle | Skio | Recharge | Bold Subscriptions | Loop Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 4% | 0.66% | 0.66% |
| Nov 2025 | 90% | 4.7% | 3.3% | 1.3% | 0.67% |
| Dec 2025 | 96.1% | 1.9% | 1.1% | 0.43% | 0.43% |
| Jan 2026 | 91.3% | 2.7% | 3.4% | 1.3% | 1.3% |
| Feb 2026 | 88.3% | 4.2% | 5% | 0.83% | 1.7% |
| Mar 2026 | 88.9% | 5.9% | 2.6% | 1.3% | 1.3% |
| Apr 2026 | 90.1% | 6% | 2.6% | 0.66% | 0.66% |
| May 2026 | 90.3% | 4.3% | 3.2% | 1.1% | 1.1% |
| Jun 2026 | 91.3% | 4% | 2% | 1.3% | 1.3% |
| Jul 2026 | 90.7% | 5.3% | 2.6% | 0.66% | 0.66% |
| Aug 2026 | 89.5% | 5.9% | 2.6% | 1.3% | 0.66% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.5% | 1.4K | -0.73% | -1.3 points | |
| 2, held 2nd | 5.9% | 90 | +12.5% | +0.6 points | |
| 3, held 3rd | 2.6% | 40 | 0% | 0 points | |
| 4, held 4th | 1.3% | 20 | +100% | +0.7 points | |
| 5, held 5th | 0.66% | 10 | 0% | 0 points |
1.
Appstle89.5%
held 1st · 1.4K estimated branded searches · -0.73% vs prior month · -1.3 points
2.
Skio5.9%
held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.6 points
3.
Recharge2.6%
held 3rd · 40 estimated branded searches · 0% vs prior month · 0 points
1.3%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.7 points
0.66%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among ecommerce subscription apps in New Zealand?
5 brands
In August 2026, Appstle was the most searched among ecommerce subscription apps in New Zealand, with an estimated 1.4K branded searches and 89.5% estimated Share of Search within this set. Skio is in 2nd place, 83.6 percentage points behind at 5.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Appstle | 90.1% → 89.5% | 96.1%Dec 2025 | 88.3%Feb 2026 | 1st |
| Skio | 4.6% → 5.9% | 6%Apr 2026 | 1.9%Dec 2025 | 2nd |
| Recharge | 4% → 2.6% | 5%Feb 2026 | 1.1%Dec 2025 | 3rd |
| Bold Subscriptions | 0.66% → 1.3% | 1.3%Jan 2026 | 0.43%Dec 2025 | 4th |
| Loop Subscriptions | 0.66% | 1.7%Feb 2026 | 0.43%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 90.1% to 89.5%.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription apps in New Zealand increased from 4.6% to 5.9%.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 4% to 2.6%.
- Across the 11 months ending August 2026, Bold Subscriptions’ estimated Share of Search among ecommerce subscription apps in New Zealand increased from 0.66% to 1.3%.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 96.1% in December 2025 and was lowest at 88.3% in February 2026.
- Across the 11 months ending August 2026, Skio’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 6% in April 2026 and was lowest at 1.9% in December 2025.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 5% in February 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Loop Subscriptions’ estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 1.7% in February 2026 and was lowest at 0.43% in December 2025.
- Across the 11 months ending August 2026, Loop Subscriptions held steady: its estimated Share of Search among ecommerce subscription apps in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand ecommerce subscription apps in August 2026?
4 changes
In August 2026, Bold Subscriptions gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 0.66% to 1.3%.
In August 2026, Skio gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 5.3% to 5.9%.
In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.
Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
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