Brandwave

How popular isRecharge in search?

In August 2026, there were an estimated 40 branded searches for Recharge in New Zealand which is down 33.3% over the last 11 months. Recharge holds 2.6% estimated Share of Search among New Zealand ecommerce subscription apps and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Appstle89.5%
  2. Skio5.9%
  3. Recharge2.6%
  4. Bold Subscriptions1.3%
  5. Loop Subscriptions0.66%
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Which ecommerce subscription apps compete with Recharge?

Recharge against ecommerce subscription apps in New Zealand, by month

Share of Search by month for Appstle, Skio, Recharge. The figures are in the table below the chart.

View monthly share of search table
MonthAppstleSkioRechargeBold SubscriptionsLoop Subscriptions
Oct 202590.1%4.6%4%0.66%0.66%
Nov 202590%4.7%3.3%1.3%0.67%
Dec 202596.1%1.9%1.1%0.43%0.43%
Jan 202691.3%2.7%3.4%1.3%1.3%
Feb 202688.3%4.2%5%0.83%1.7%
Mar 202688.9%5.9%2.6%1.3%1.3%
Apr 202690.1%6%2.6%0.66%0.66%
May 202690.3%4.3%3.2%1.1%1.1%
Jun 202691.3%4%2%1.3%1.3%
Jul 202690.7%5.3%2.6%0.66%0.66%
Aug 202689.5%5.9%2.6%1.3%0.66%
Sep 2026—————

  1. 1.Appstle

    89.5%

    held 1st · 1.4K estimated branded searches · -0.73% vs prior month · -1.3 points

  2. 2.Skio

    5.9%

    held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.6 points

  3. 3.Recharge

    2.6%

    held 3rd · 40 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Bold Subscriptions

    1.3%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.7 points

  5. 5.Loop Subscriptions

    0.66%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Recharge and its closest rivals

How has branded search demand for Recharge changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Recharge in New Zealand fell from 60 to 40.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 4% to 2.6%.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 5% in February 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for New Zealand ecommerce subscription apps in August 2026?

  1. In August 2026, Bold Subscriptions gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 0.66% to 1.3%.

  2. In August 2026, Skio gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 5.3% to 5.9%.

  3. In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.

  4. Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

Which subscription billing software compete with Recharge?

Recharge against subscription billing software in New Zealand, by month

Share of Search by month for Chargebee, Recharge, Paddle, Recurly, Seal Subscriptions. The figures are in the table below the chart.

View monthly share of search table
MonthChargebeeRechargePaddleRecurlySeal Subscriptions
Oct 202565.5%20.7%6.9%3.4%3.4%
Nov 202565.4%19.2%7.7%3.8%3.8%
Dec 202540%20%16%12%12%
Jan 202658.1%16.1%12.9%6.5%6.5%
Feb 202658.1%19.4%12.9%3.2%6.5%
Mar 202659.4%12.5%9.4%9.4%9.4%
Apr 202660.7%14.3%14.3%3.6%7.1%
May 202650%21.4%14.3%7.1%7.1%
Jun 202658.3%12.5%16.7%4.2%8.3%
Jul 202650%20%10%10%10%
Aug 202658.3%16.7%8.3%8.3%8.3%
Sep 2026—————

  1. 1.Chargebee

    58.3%

    held 1st · 140 estimated branded searches · +40% vs prior month · +8.3 points

  2. 2.Recharge

    16.7%

    held 2nd · 40 estimated branded searches · 0% vs prior month · -3.3 points

  3. 3.Paddle

    8.3%

    held 3rd · 20 estimated branded searches · 0% vs prior month · -1.7 points

  4. 4.Recurly

    8.3%

    held 4th · 20 estimated branded searches · 0% vs prior month · -1.7 points

  5. 5.Seal Subscriptions

    8.3%

    held 5th · 20 estimated branded searches · 0% vs prior month · -1.7 points

Compare search popularity between Recharge and its closest rivals

How has branded search demand for Recharge changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand decreased from 20.7% to 16.7%.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand peaked at 21.4% in May 2026 and was lowest at 12.5% in March 2026.

How did search popularity change for New Zealand subscription billing software in August 2026?

  1. In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.

  2. In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%.

  3. In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

  4. In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

  5. In August 2026, Seal Subscriptions lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

How is Recharge measured?

Brandwave collects information about searches that people make online using Recharge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • recharge payments
  • recharge recurring billing
  • recharge shopify
  • recharge shopify payments
  • recharge shopify pricing
  • recharge shopify subscriptions
  • recharge subscription app
  • recharge subscription app shopify
  • recharge subscriptions
  • recharge subscriptions shopify
  • shopify recharge subscriptions

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