Brandwave

Subscription billing software in New Zealand:Which brands are most popular in search?

In August 2026, Chargebee was the most searched among subscription billing software in New Zealand, with an estimated 140 branded searches and 58.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Chargebee58.3%
  2. Recharge16.7%
  3. Paddle8.3%
  4. Recurly8.3%
  5. Seal Subscriptions8.3%

Follow subscription billing software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among subscription billing software in New Zealand, by month

Share of Search by month for Chargebee, Recharge, Paddle, Recurly, Seal Subscriptions. The figures are in the table below the chart.

View monthly share of search table
MonthChargebeeRechargePaddleRecurlySeal Subscriptions
Oct 202565.5%20.7%6.9%3.4%3.4%
Nov 202565.4%19.2%7.7%3.8%3.8%
Dec 202540%20%16%12%12%
Jan 202658.1%16.1%12.9%6.5%6.5%
Feb 202658.1%19.4%12.9%3.2%6.5%
Mar 202659.4%12.5%9.4%9.4%9.4%
Apr 202660.7%14.3%14.3%3.6%7.1%
May 202650%21.4%14.3%7.1%7.1%
Jun 202658.3%12.5%16.7%4.2%8.3%
Jul 202650%20%10%10%10%
Aug 202658.3%16.7%8.3%8.3%8.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Chargebee

    58.3%

    held 1st · 140 estimated branded searches · +40% vs prior month · +8.3 points

  2. 2.Recharge

    16.7%

    held 2nd · 40 estimated branded searches · 0% vs prior month · -3.3 points

  3. 3.Paddle

    8.3%

    held 3rd · 20 estimated branded searches · 0% vs prior month · -1.7 points

  4. 4.Recurly

    8.3%

    held 4th · 20 estimated branded searches · 0% vs prior month · -1.7 points

  5. 5.Seal Subscriptions

    8.3%

    held 5th · 20 estimated branded searches · 0% vs prior month · -1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among subscription billing software in New Zealand?

In August 2026, Chargebee was the most searched among subscription billing software in New Zealand, with an estimated 140 branded searches and 58.3% estimated Share of Search within this set. Recharge is in 2nd place, 41.7 percentage points behind at 16.7% Share of Search.

New Zealand subscription billing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chargebee65.5% → 58.3%65.5%Oct 202540%Dec 20251st
Recharge20.7% → 16.7%21.4%May 202612.5%Mar 20262nd
Paddle6.9% → 8.3%16.7%Jun 20266.9%Oct 20253rd
Recurly3.4% → 8.3%12%Dec 20253.2%Feb 20264th
Seal Subscriptions3.4% → 8.3%12%Dec 20253.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand decreased from 65.5% to 58.3%.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand decreased from 20.7% to 16.7%.
  • Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand increased from 6.9% to 8.3%.
  • Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand increased from 3.4% to 8.3%.
  • Across the 11 months ending August 2026, Seal Subscriptions’ estimated Share of Search among subscription billing software in New Zealand increased from 3.4% to 8.3%.
  • Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand peaked at 65.5% in October 2025 and was lowest at 40% in December 2025.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand peaked at 21.4% in May 2026 and was lowest at 12.5% in March 2026.
  • Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand peaked at 16.7% in June 2026 and was lowest at 6.9% in October 2025.
  • Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand peaked at 12% in December 2025 and was lowest at 3.2% in February 2026.
  • Across the 11 months ending August 2026, Seal Subscriptions’ estimated Share of Search among subscription billing software in New Zealand peaked at 12% in December 2025 and was lowest at 3.4% in October 2025.

How did search popularity change for New Zealand subscription billing software in August 2026?

  1. In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.

  2. In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%.

  3. In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

  4. In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

  5. In August 2026, Seal Subscriptions lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record