Paddle vs Recurly:Which is more popular by branded search in New Zealand?
In August 2026, Paddle and Recurly were level on Share of Search among subscription billing software in New Zealand, with an estimated 20 branded searches each, at 8.3% estimated Share of Search each.
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Which is more popular in search, Paddle or Recurly?
Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paddle, Recurly. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recharge | Paddle | Recurly | Seal Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 20.7% | 6.9% | 3.4% | 3.4% |
| Nov 2025 | 65.4% | 19.2% | 7.7% | 3.8% | 3.8% |
| Dec 2025 | 40% | 20% | 16% | 12% | 12% |
| Jan 2026 | 58.1% | 16.1% | 12.9% | 6.5% | 6.5% |
| Feb 2026 | 58.1% | 19.4% | 12.9% | 3.2% | 6.5% |
| Mar 2026 | 59.4% | 12.5% | 9.4% | 9.4% | 9.4% |
| Apr 2026 | 60.7% | 14.3% | 14.3% | 3.6% | 7.1% |
| May 2026 | 50% | 21.4% | 14.3% | 7.1% | 7.1% |
| Jun 2026 | 58.3% | 12.5% | 16.7% | 4.2% | 8.3% |
| Jul 2026 | 50% | 20% | 10% | 10% | 10% |
| Aug 2026 | 58.3% | 16.7% | 8.3% | 8.3% | 8.3% |
| Sep 2026 | — | — | — | — | — |
How has the Paddle and Recurly comparison changed over the last 12 months?
3 findings
- Paddle was ahead of Recurly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Recurly’s estimated Share of Search among subscription billing software in New Zealand moved from 3.4% to 8.3%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand subscription billing software in August 2026?
2 changes
In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
In August 2026, Recurly lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Paddle’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.