Chargebee vs Paddle:Which is more popular by branded search in New Zealand?
In August 2026, Chargebee had more branded searches than Paddle among subscription billing software in New Zealand. Chargebee was estimated to have 140 branded searches compared to Paddle’s 20, and held a 58.3% Share of Search versus Paddle’s 8.3%.
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Which is more popular in search, Chargebee or Paddle?
Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chargebee, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recharge | Paddle | Recurly | Seal Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 20.7% | 6.9% | 3.4% | 3.4% |
| Nov 2025 | 65.4% | 19.2% | 7.7% | 3.8% | 3.8% |
| Dec 2025 | 40% | 20% | 16% | 12% | 12% |
| Jan 2026 | 58.1% | 16.1% | 12.9% | 6.5% | 6.5% |
| Feb 2026 | 58.1% | 19.4% | 12.9% | 3.2% | 6.5% |
| Mar 2026 | 59.4% | 12.5% | 9.4% | 9.4% | 9.4% |
| Apr 2026 | 60.7% | 14.3% | 14.3% | 3.6% | 7.1% |
| May 2026 | 50% | 21.4% | 14.3% | 7.1% | 7.1% |
| Jun 2026 | 58.3% | 12.5% | 16.7% | 4.2% | 8.3% |
| Jul 2026 | 50% | 20% | 10% | 10% | 10% |
| Aug 2026 | 58.3% | 16.7% | 8.3% | 8.3% | 8.3% |
| Sep 2026 | — | — | — | — | — |
How has the Chargebee and Paddle comparison changed over the last 12 months?
3 findings
- Chargebee was ahead of Paddle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chargebee’s estimated Share of Search among subscription billing software in New Zealand moved from 65.5% to 58.3%, and its estimated monthly branded searches moved from 190 to 140.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand subscription billing software in August 2026?
2 changes
In August 2026, Chargebee gained estimated Share of Search among subscription billing software in New Zealand, from 50% to 58.3%.
In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Chargebee’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.