Paddle vs Recharge:Which is more popular by branded search in New Zealand?
In August 2026, Recharge had more branded searches than Paddle among subscription billing software in New Zealand. Recharge was estimated to have 40 branded searches compared to Paddle’s 20, and held a 16.7% Share of Search versus Paddle’s 8.3%.
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Which is more popular in search, Paddle or Recharge?
Compare the subscription and recurring billing tools New Zealand businesses charge customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Recharge, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recharge | Paddle | Recurly | Seal Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 20.7% | 6.9% | 3.4% | 3.4% |
| Nov 2025 | 65.4% | 19.2% | 7.7% | 3.8% | 3.8% |
| Dec 2025 | 40% | 20% | 16% | 12% | 12% |
| Jan 2026 | 58.1% | 16.1% | 12.9% | 6.5% | 6.5% |
| Feb 2026 | 58.1% | 19.4% | 12.9% | 3.2% | 6.5% |
| Mar 2026 | 59.4% | 12.5% | 9.4% | 9.4% | 9.4% |
| Apr 2026 | 60.7% | 14.3% | 14.3% | 3.6% | 7.1% |
| May 2026 | 50% | 21.4% | 14.3% | 7.1% | 7.1% |
| Jun 2026 | 58.3% | 12.5% | 16.7% | 4.2% | 8.3% |
| Jul 2026 | 50% | 20% | 10% | 10% | 10% |
| Aug 2026 | 58.3% | 16.7% | 8.3% | 8.3% | 8.3% |
| Sep 2026 | — | — | — | — | — |
How has the Paddle and Recharge comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Paddle took it in June 2026, Recharge took it in July 2026.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among subscription billing software in New Zealand moved from 6.9% to 8.3%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription billing software in New Zealand moved from 20.7% to 16.7%, and its estimated monthly branded searches moved from 60 to 40.
How did search popularity change for New Zealand subscription billing software in August 2026?
2 changes
In August 2026, Recharge lost estimated Share of Search among subscription billing software in New Zealand, from 20% to 16.7%.
In August 2026, Paddle lost estimated Share of Search among subscription billing software in New Zealand, from 10% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Paddle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paddle
3 branded search terms
- paddle billing
- paddle payments
- paddle subscriptions
Recharge
11 branded search terms
- recharge payments
- recharge recurring billing
- recharge shopify
- recharge shopify payments
- recharge shopify pricing
- recharge shopify subscriptions
- recharge subscription app
- recharge subscription app shopify
- recharge subscriptions
- recharge subscriptions shopify
- shopify recharge subscriptions
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.