Bold Subscriptions vs Recharge:Which is more popular by branded search in New Zealand?
In August 2026, Recharge had more branded searches than Bold Subscriptions among ecommerce subscription apps in New Zealand. Recharge was estimated to have 40 branded searches compared to Bold Subscriptions’ 20, and held a 2.6% Share of Search versus Bold Subscriptions’ 1.3%.
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Which is more popular in search, Bold Subscriptions or Recharge?
Compare subscription apps available to New Zealand ecommerce stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Recharge, Bold Subscriptions. The figures are in the table below the chart.
View monthly share of search table
| Month | Appstle | Skio | Recharge | Bold Subscriptions | Loop Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 4% | 0.66% | 0.66% |
| Nov 2025 | 90% | 4.7% | 3.3% | 1.3% | 0.67% |
| Dec 2025 | 96.1% | 1.9% | 1.1% | 0.43% | 0.43% |
| Jan 2026 | 91.3% | 2.7% | 3.4% | 1.3% | 1.3% |
| Feb 2026 | 88.3% | 4.2% | 5% | 0.83% | 1.7% |
| Mar 2026 | 88.9% | 5.9% | 2.6% | 1.3% | 1.3% |
| Apr 2026 | 90.1% | 6% | 2.6% | 0.66% | 0.66% |
| May 2026 | 90.3% | 4.3% | 3.2% | 1.1% | 1.1% |
| Jun 2026 | 91.3% | 4% | 2% | 1.3% | 1.3% |
| Jul 2026 | 90.7% | 5.3% | 2.6% | 0.66% | 0.66% |
| Aug 2026 | 89.5% | 5.9% | 2.6% | 1.3% | 0.66% |
| Sep 2026 | — | — | — | — | — |
How has the Bold Subscriptions and Recharge comparison changed over the last 12 months?
3 findings
- Recharge was ahead of Bold Subscriptions in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bold Subscriptions’ estimated Share of Search among ecommerce subscription apps in New Zealand moved from 0.66% to 1.3%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand moved from 4% to 2.6%, and its estimated monthly branded searches moved from 60 to 40.
How did search popularity change for New Zealand ecommerce subscription apps in August 2026?
2 changes
In August 2026, Bold Subscriptions gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 0.66% to 1.3%.
Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bold Subscriptions’ and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bold Subscriptions
4 branded search terms
- bold subscriptions
- bold subscriptions pricing
- bold subscriptions shopify
- shopify bold subscriptions
Recharge
11 branded search terms
- recharge payments
- recharge recurring billing
- recharge shopify
- recharge shopify payments
- recharge shopify pricing
- recharge shopify subscriptions
- recharge subscription app
- recharge subscription app shopify
- recharge subscriptions
- recharge subscriptions shopify
- shopify recharge subscriptions
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.