How popular isAppstle in search?
In August 2026, there were an estimated 1.4K branded searches for Appstle in New Zealand which held steady over the last 11 months. Appstle holds 89.5% estimated Share of Search among New Zealand ecommerce subscription apps and is ranked 1st of 5 competitors for search popularity.
Appstle89.5%
Skio5.9%
Recharge2.6%Bold Subscriptions1.3%
Loop Subscriptions0.66%
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Which ecommerce subscription apps compete with Appstle?
Share of Search by month for Appstle, Skio, Recharge. The figures are in the table below the chart.
View monthly share of search table
| Month | Appstle | Skio | Recharge | Bold Subscriptions | Loop Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 4% | 0.66% | 0.66% |
| Nov 2025 | 90% | 4.7% | 3.3% | 1.3% | 0.67% |
| Dec 2025 | 96.1% | 1.9% | 1.1% | 0.43% | 0.43% |
| Jan 2026 | 91.3% | 2.7% | 3.4% | 1.3% | 1.3% |
| Feb 2026 | 88.3% | 4.2% | 5% | 0.83% | 1.7% |
| Mar 2026 | 88.9% | 5.9% | 2.6% | 1.3% | 1.3% |
| Apr 2026 | 90.1% | 6% | 2.6% | 0.66% | 0.66% |
| May 2026 | 90.3% | 4.3% | 3.2% | 1.1% | 1.1% |
| Jun 2026 | 91.3% | 4% | 2% | 1.3% | 1.3% |
| Jul 2026 | 90.7% | 5.3% | 2.6% | 0.66% | 0.66% |
| Aug 2026 | 89.5% | 5.9% | 2.6% | 1.3% | 0.66% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.5% | 1.4K | -0.73% | -1.3 points | |
| 2, held 2nd | 5.9% | 90 | +12.5% | +0.6 points | |
| 3, held 3rd | 2.6% | 40 | 0% | 0 points | |
| 4, held 4th | 1.3% | 20 | +100% | +0.7 points | |
| 5, held 5th | 0.66% | 10 | 0% | 0 points |
1.
Appstle89.5%
held 1st · 1.4K estimated branded searches · -0.73% vs prior month · -1.3 points
2.
Skio5.9%
held 2nd · 90 estimated branded searches · +12.5% vs prior month · +0.6 points
3.
Recharge2.6%
held 3rd · 40 estimated branded searches · 0% vs prior month · 0 points
1.3%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.7 points
0.66%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Appstle and its closest rivals
How has branded search demand for Appstle changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Appstle in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand decreased from 90.1% to 89.5%.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand peaked at 96.1% in December 2025 and was lowest at 88.3% in February 2026.
How did search popularity change for New Zealand ecommerce subscription apps in August 2026?
4 changes
In August 2026, Bold Subscriptions gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 0.66% to 1.3%.

In August 2026, Skio gained estimated Share of Search among ecommerce subscription apps in New Zealand, from 5.3% to 5.9%.

In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.

Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
How is Appstle measured?
Brandwave collects information about searches that people make online using Appstle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- appstle bundles
- appstle com
- appstle loyalty
- appstle memberships
- appstle shopify
- appstle shopify app
- appstle subscription app
- appstle subscriptions
- appstle subscriptions shopify
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Is Appstle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.