Appstle vs Recharge:Which is more popular by branded search in New Zealand?
In August 2026, Appstle had more branded searches than Recharge among ecommerce subscription apps in New Zealand. Appstle was estimated to have 1.4K branded searches compared to Recharge’s 40, and held an 89.5% Share of Search versus Recharge’s 2.6%.
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Which is more popular in search, Appstle or Recharge?
Compare subscription apps available to New Zealand ecommerce stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Appstle, Recharge. The figures are in the table below the chart.
View monthly share of search table
| Month | Appstle | Skio | Recharge | Bold Subscriptions | Loop Subscriptions |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 4% | 0.66% | 0.66% |
| Nov 2025 | 90% | 4.7% | 3.3% | 1.3% | 0.67% |
| Dec 2025 | 96.1% | 1.9% | 1.1% | 0.43% | 0.43% |
| Jan 2026 | 91.3% | 2.7% | 3.4% | 1.3% | 1.3% |
| Feb 2026 | 88.3% | 4.2% | 5% | 0.83% | 1.7% |
| Mar 2026 | 88.9% | 5.9% | 2.6% | 1.3% | 1.3% |
| Apr 2026 | 90.1% | 6% | 2.6% | 0.66% | 0.66% |
| May 2026 | 90.3% | 4.3% | 3.2% | 1.1% | 1.1% |
| Jun 2026 | 91.3% | 4% | 2% | 1.3% | 1.3% |
| Jul 2026 | 90.7% | 5.3% | 2.6% | 0.66% | 0.66% |
| Aug 2026 | 89.5% | 5.9% | 2.6% | 1.3% | 0.66% |
| Sep 2026 | — | — | — | — | — |
How has the Appstle and Recharge comparison changed over the last 12 months?
3 findings
- Appstle was ahead of Recharge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription apps in New Zealand moved from 90.1% to 89.5%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription apps in New Zealand moved from 4% to 2.6%, and its estimated monthly branded searches moved from 60 to 40.
How did search popularity change for New Zealand ecommerce subscription apps in August 2026?
2 changes
In August 2026, Appstle lost estimated Share of Search among ecommerce subscription apps in New Zealand, from 90.7% to 89.5%.
Estimated monthly branded searches for Recharge in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Appstle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appstle
9 branded search terms
- appstle bundles
- appstle com
- appstle loyalty
- appstle memberships
- appstle shopify
- appstle shopify app
- appstle subscription app
- appstle subscriptions
- appstle subscriptions shopify
Recharge
11 branded search terms
- recharge payments
- recharge recurring billing
- recharge shopify
- recharge shopify payments
- recharge shopify pricing
- recharge shopify subscriptions
- recharge subscription app
- recharge subscription app shopify
- recharge subscriptions
- recharge subscriptions shopify
- shopify recharge subscriptions
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.