Recharge vs Skio:Which is more popular in New Zealand?
In October 2026, Skio had more branded searches than Recharge among ecommerce subscription apps in New Zealand. Skio had about 60 branded searches, while Recharge had 30. Skio made up 31.6% of all ecommerce subscription app searches we track, and Recharge accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Recharge appeared in four of the five answers and Skio in none.
Who do people search for more?
Skio, about 2 searches for every 1 for Recharge
Who does AI mention more?
Recharge, mentioned in 4 of 5 answers, Skio in 0
Who does AI recommend more?
Recharge, the only one of the two named
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Top ecommerce subscription apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recharge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skio did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription apps
5 answers
Asked ChatGPT
“Which ecommerce subscription app should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce subscription apps in New Zealand?”
Asked ChatGPT
“What's the best ecommerce subscription app in New Zealand for recurring orders?”
Searched Google, AI Overview
“best subscription app”
Searched Google, AI Overview
“ecommerce subscription software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Recharge or Skio more popular in search?
This chart shows how often people search Google for Recharge and Skio by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.
Share of searches by month for Skio, Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Appstle | Recharge | Bold Subscriptions | Loop Subscriptions | Seal Subscriptions | PayWhirl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.6% | 23.8% | 19% | 9.5% | 9.5% | 4.8% | 4.8% |
| Dec 2025 | 33.3% | 20.8% | 16.7% | 8.3% | 8.3% | 12.5% | 0% |
| Jan 2026 | 21.1% | 31.6% | 15.8% | 5.3% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 27.3% | 27.3% | 18.2% | 4.5% | 9.1% | 9.1% | 4.5% |
| Mar 2026 | 32% | 24% | 12% | 8% | 8% | 12% | 4% |
| Apr 2026 | 40.9% | 22.7% | 13.6% | 4.5% | 4.5% | 9.1% | 4.5% |
| May 2026 | 28% | 28% | 12% | 8% | 12% | 8% | 4% |
| Jun 2026 | 26.1% | 30.4% | 13% | 8.7% | 8.7% | 8.7% | 4.3% |
| Jul 2026 | 35% | 30% | 10% | 5% | 5% | 10% | 5% |
| Aug 2026 | 36.4% | 27.3% | 9.1% | 9.1% | 4.5% | 9.1% | 4.5% |
| Sep 2026 | 45% | 20% | 15% | 5% | 5% | 10% | 0% |
| Oct 2026 | 31.6% | 15.8% | 15.8% | 10.5% | 10.5% | 10.5% | 5.3% |
How has branded search for Recharge and Skio changed in New Zealand over the last 12 months?
3 findings
- Skio was ahead of Recharge in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Recharge’s share of searches among ecommerce subscription apps in New Zealand moved from 19% to 15.8%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending October 2026, Skio’s share of searches among ecommerce subscription apps in New Zealand moved from 28.6% to 31.6%, and its estimated monthly branded searches held steady at 60.
How did search popularity change for New Zealand ecommerce subscription apps in October 2026?
2 changes
In October 2026, Recharge gained share of searches among ecommerce subscription apps in New Zealand, from 15% to 15.8%.
In October 2026, Skio lost share of searches among ecommerce subscription apps in New Zealand, from 45% to 31.6%.
How are Recharge’s and Skio’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Recharge’s and Skio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce subscription apps
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