Appstle vs Recharge:Which is more popular in New Zealand?
In October 2026, Appstle and Recharge were level in searches among ecommerce subscription apps in New Zealand, with an estimated 30 branded searches each, at 15.8% of the total each. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, Recharge appeared in four of the five answers and Appstle in three. Appstle was mentioned before Recharge in three out of four answers.
Who do people search for more?
Appstle and Recharge are searched for about as often as each other.
Who does AI mention more?
Recharge, mentioned in 4 of 5 answers, Appstle in 3
Who does AI recommend more?
Appstle, named ahead of Recharge in 3 of 4 answers
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Top ecommerce subscription apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recharge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Appstle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Appstle was listed before Recharge in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription apps
5 answers
Asked ChatGPT
“Which ecommerce subscription app should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce subscription apps in New Zealand?”
Asked ChatGPT
“What's the best ecommerce subscription app in New Zealand for recurring orders?”
Searched Google, AI Overview
“best subscription app”
Searched Google, AI Overview
“ecommerce subscription software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Appstle or Recharge more popular in search?
This chart shows how often people search Google for Appstle and Recharge by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.
Share of searches by month for Appstle, Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Appstle | Recharge | Bold Subscriptions | Loop Subscriptions | Seal Subscriptions | PayWhirl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.6% | 23.8% | 19% | 9.5% | 9.5% | 4.8% | 4.8% |
| Dec 2025 | 33.3% | 20.8% | 16.7% | 8.3% | 8.3% | 12.5% | 0% |
| Jan 2026 | 21.1% | 31.6% | 15.8% | 5.3% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 27.3% | 27.3% | 18.2% | 4.5% | 9.1% | 9.1% | 4.5% |
| Mar 2026 | 32% | 24% | 12% | 8% | 8% | 12% | 4% |
| Apr 2026 | 40.9% | 22.7% | 13.6% | 4.5% | 4.5% | 9.1% | 4.5% |
| May 2026 | 28% | 28% | 12% | 8% | 12% | 8% | 4% |
| Jun 2026 | 26.1% | 30.4% | 13% | 8.7% | 8.7% | 8.7% | 4.3% |
| Jul 2026 | 35% | 30% | 10% | 5% | 5% | 10% | 5% |
| Aug 2026 | 36.4% | 27.3% | 9.1% | 9.1% | 4.5% | 9.1% | 4.5% |
| Sep 2026 | 45% | 20% | 15% | 5% | 5% | 10% | 0% |
| Oct 2026 | 31.6% | 15.8% | 15.8% | 10.5% | 10.5% | 10.5% | 5.3% |
How has branded search for Appstle and Recharge changed in New Zealand over the last 12 months?
3 findings
- Appstle was ahead of Recharge in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Appstle’s share of searches among ecommerce subscription apps in New Zealand moved from 23.8% to 15.8%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending October 2026, Recharge’s share of searches among ecommerce subscription apps in New Zealand moved from 19% to 15.8%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand ecommerce subscription apps in October 2026?
2 changes
In October 2026, Recharge gained share of searches among ecommerce subscription apps in New Zealand, from 15% to 15.8%.
In October 2026, Appstle lost share of searches among ecommerce subscription apps in New Zealand, from 20% to 15.8%.
How are Appstle’s and Recharge’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Appstle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appstle
7 branded search terms
- appstle bundles
- appstle loyalty
- appstle memberships
- appstle shopify
- appstle shopify app
- appstle subscriptions
- appstle subscriptions shopify
Recharge
6 branded search terms
- recharge payments
- recharge recurring billing
- recharge shopify
- recharge shopify payments
- recharge shopify subscriptions
- recharge subscriptions
Other head-to-heads among ecommerce subscription apps
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