Brandwave

Paynter's Cider vs Peckham's:Which is more popular?

In September 2026, Peckham's had more branded searches than Paynter's Cider among apple cider brands in New Zealand. Peckham's had about 390 branded searches, while Paynter's Cider had 30. Peckham's made up 13.7% of all apple cider brand searches we track, and Paynter's Cider accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about apple cider brands, Peckham's appeared in four of the five answers and Paynter's Cider in two. Peckham's was mentioned before Paynter's Cider in four out of five answers.

Among apple cider brands in New Zealand in September 2026

Who do people search for more?

Peckham's, about 13 searches for every 1 for Paynter's Cider

Peckham's 390 searchesPaynter's Cider 30 searches

Who does AI mention more?

Peckham's, mentioned in 4 of 5 answers, Paynter's Cider in 2

Peckham's in 4 of 5Paynter's Cider in 2 of 5

Who does AI recommend more?

Peckham's, named ahead of Paynter's Cider in 4 of 5 answers

Peckham's first in 4Paynter's Cider first in 1

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Top apple cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Paynter's Cider was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Peckham's was listed before Paynter's Cider in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Monteith's2nd
  3. Peckham's3rd
  4. Old Mout4th
  5. Paynter's Cider5th
  6. Somersby–
  7. Strongbow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peckham's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paynter's Cider2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Somersby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about apple cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Paynter's Cider or Peckham's more popular in search?

This chart shows how often people search Google for Paynter's Cider and Peckham's by name. Each line represents a brand's share of searches for all seven apple cider brands we track, month by month, from searches in New Zealand.

Paynter's Cider and Peckham's among apple cider brands in New Zealand, by month

Share of searches by month for Peckham's, Paynter's Cider. The figures are in the table below the chart.

View monthly share of searches table
MonthMonteith'sZefferPeckham'sSomersbyStrongbowOld MoutPaynter's Cider
Oct 202558%16%6.8%13.4%1.3%2.3%2.3%
Nov 202555.9%23.3%6.5%10.9%0.93%0.93%1.6%
Dec 202555%19.6%8.1%13%1.4%1.4%1.4%
Jan 202657.3%13.9%15.9%9.1%1.1%1.5%1.1%
Feb 202660%14.7%11.5%10%0.88%1.5%1.5%
Mar 202655.9%16.5%13%11.1%1.4%1.1%1.1%
Apr 202657.7%13.8%12.8%11.8%1.3%1.6%0.98%
May 202666.8%11%6.8%10.6%1.6%2.3%0.97%
Jun 202662.6%15.3%7.7%9.9%2.3%1.4%0.9%
Jul 202660.4%14.5%8.9%11.9%1.7%1.7%0.85%
Aug 202652.6%23.9%7.8%10.4%1.9%2.6%0.75%
Sep 202652.1%18.7%13.7%11.6%1.8%1.1%1.1%

How has the Paynter's Cider and Peckham's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand apple cider brands in September 2026?

2 changes
  1. In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches.

  2. Estimated monthly branded searches for Paynter's Cider in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Paynter's Cider’s and Peckham's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paynter's Cider

1 branded search term

  • paynters cider

Peckham's

1 branded search term

  • peckhams cider

How the Brand Demand Index is measured

Other head-to-heads among apple cider brands

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