Brandwave

Nongshim vs Ottogi:Which is more popular?

In September 2026, Nongshim had more branded searches than Ottogi among instant noodle brands in New Zealand. Nongshim had about 4,240 branded searches, while Ottogi had 460. Nongshim made up 18.7% of all instant noodle brand searches we track, and Ottogi accounted for 2%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Nongshim appeared in four of the five answers and Ottogi in two. Nongshim was mentioned before Ottogi in four out of five answers.

Among instant noodle brands in New Zealand in September 2026

Who do people search for more?

Nongshim, about 9 searches for every 1 for Ottogi

Nongshim 4.2K searchesOttogi 460 searches

Who does AI mention more?

Nongshim, mentioned in 4 of 5 answers, Ottogi in 2

Nongshim in 4 of 5Ottogi in 2 of 5

Who does AI recommend more?

Nongshim, named ahead of Ottogi in 4 of 5 answers

Nongshim first in 4Ottogi first in 1

Follow Nongshim vs Ottogi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nongshim was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ottogi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nongshim was listed before Ottogi in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Indomie1st
  2. Nongshim2nd
  3. Samyang3rd
  4. Ottogi4th
  5. Maggi5th
  6. Nissin6th
  7. Wai Wai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nongshim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nissin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ottogi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nongshim or Ottogi more popular in search?

This chart shows how often people search Google for Nongshim and Ottogi by name. Each line represents a brand's share of searches for all seven instant noodle brands we track, month by month, from searches in New Zealand.

Nongshim and Ottogi among instant noodle brands in New Zealand, by month

Share of searches by month for Nongshim, Ottogi. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiNissinOttogiWai Wai
Oct 202538.6%19.3%19.5%16.8%2.4%1.9%1.6%
Nov 202539.3%20.7%18.8%16%2.3%1.6%1.4%
Dec 202535.8%22.2%21.4%14.9%2.4%1.4%2%
Jan 202635%20.9%21.5%16.9%2.6%1.5%1.5%
Feb 202636.8%22.6%18%16%2.7%1.9%2%
Mar 202631.5%24.4%21.6%15.7%2.8%2.1%1.9%
Apr 202633.4%22.9%20.7%16.3%2.8%1.9%2%
May 202630.9%23.3%20.8%17.1%3.8%2.2%1.8%
Jun 202631.1%22.8%21.6%17.2%3.4%2.2%1.6%
Jul 202632.9%20.2%22.3%16.2%3.6%3.2%1.6%
Aug 202633.6%20.7%21.2%16.8%3.6%2.4%1.7%
Sep 202636.4%23.1%18.7%15.7%2.5%2%1.7%

How has the Nongshim and Ottogi comparison changed over the last 12 months?

3 findings
  • Nongshim was ahead of Ottogi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands in New Zealand moved from 19.5% to 18.7%, and its estimated monthly branded searches moved from 4.3K to 4.2K.
  • Across the 12 months ending September 2026, Ottogi’s share of searches among instant noodle brands in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches moved from 410 to 460.

How did search popularity change for New Zealand instant noodle brands in September 2026?

3 changes

  1. In September 2026, Indomie overtook Nongshim to rank 2nd among instant noodle brands in New Zealand, with 23.1% of the searches.

  2. In September 2026, Nongshim lost share of searches among instant noodle brands in New Zealand, from 21.2% to 18.7%.

  3. Estimated monthly branded searches for Ottogi in New Zealand rose 12.2% over 12 measured months, from 410 to 460 in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Nongshim’s and Ottogi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nongshim

12 branded search terms

  • nongshim
  • nongshim bowl noodle
  • nongshim chapagetti
  • nongshim onion rings
  • nongshim ramen
  • nongshim ramyun
  • noodle nongshim
  • ramen shin ramyun
  • shin ramyun
  • shin ramyun cup
  • shin ramyun kimchi
  • shin ramyun noodles

Ottogi

9 branded search terms

  • cheese ramen korean ottogi
  • ottogi
  • ottogi cheese ramen
  • ottogi cup noodle
  • ottogi curry
  • ottogi jin ramen
  • ottogi noodles
  • ottogi ramen
  • ottogi snack ramen

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free