Brandwave

Matisse vs Nick Scali:Which is more popular?

In September 2026, Nick Scali had more branded searches than Matisse among designer furniture stores in New Zealand. Nick Scali had about 11,200 branded searches, while Matisse had 110. Nick Scali made up 24.1% of all designer furniture store searches we track, and Matisse accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about designer furniture stores, Matisse appeared in two of the five answers and Nick Scali in none.

Among designer furniture stores in New Zealand in September 2026

Who do people search for more?

Nick Scali, about 102 searches for every 1 for Matisse

Nick Scali 11.2K searchesMatisse 110 searches

Who does AI mention more?

Matisse, mentioned in 2 of 5 answers, Nick Scali in 0

Matisse in 2 of 5Nick Scali in 0 of 5

Who does AI recommend more?

Matisse, the only one of the two named

Matisse first in 2Nick Scali never named

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Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matisse was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nick Scali did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matisse1st
  2. Dawson & Co2nd
  3. Simon James3rd
  4. Good Form4th
  5. TRENZSEATER5th
  6. McKenzie & Willis6th
  7. Città7th
  8. Nick Scali–
  9. Lifestyle Furniture–
  10. Sue-e Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simon James2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRENZSEATER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dawson & Co2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matisse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Form2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Città1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • McKenzie & Willis1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bauhaus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifestyle Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about designer furniture stores

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Matisse or Nick Scali more popular in search?

This chart shows how often people search Google for Matisse and Nick Scali by name. Each line represents a brand's share of searches for all 11 designer furniture stores we track, month by month, from searches in New Zealand.

Matisse and Nick Scali among designer furniture stores in New Zealand, by month

Share of searches by month for Nick Scali, Matisse. The figures are in the table below the chart.

View monthly share of searches table
MonthCittàNick ScaliMcKenzie & WillisLifestyle FurnitureSue-e FurnitureSimon JamesTRENZSEATERDawson & CoBauhausMatisseGood Form
Oct 202527.7%21.4%12.7%15.8%12.7%4.7%1.9%1.9%0.71%0.33%0.1%
Nov 202530.1%20.9%11.9%14.7%11.8%5.4%2.3%1.8%0.68%0.3%0.07%
Dec 202535.7%17.8%10.7%12.7%13%5.9%2%1.4%0.59%0.18%0.06%
Jan 202628.6%23.7%13.3%12.7%13.2%4%1.8%1.8%0.64%0.28%0.06%
Feb 202628.5%18.3%13.4%13.1%13.3%6.2%2.5%3.2%1.1%0.35%0.1%
Mar 202628.9%17%17.7%13.7%11.7%5.5%2.2%1.9%0.98%0.3%0.07%
Apr 202629.5%23.9%11.6%13.8%11.6%4.4%1.9%2.1%0.82%0.24%0.06%
May 202627.6%23.3%13.3%15%10.8%5.1%1.8%2%0.76%0.28%0.1%
Jun 202628.5%24.7%11.5%13.1%11.5%5.5%1.9%2.1%0.81%0.36%0.09%
Jul 202625.3%24.2%11.8%13.1%14.4%5.7%1.9%1.9%0.98%0.57%0.15%
Aug 202627%23.5%16.2%10.2%13.1%4.1%2.6%2%0.74%0.34%0.14%
Sep 202627.8%24.1%14.2%13.2%11.6%4.4%1.9%1.5%0.8%0.24%0.11%

How has the Matisse and Nick Scali comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer furniture stores in September 2026?

2 changes

  1. In September 2026, Nick Scali gained share of searches among designer furniture stores in New Zealand, from 23.5% to 24.1%.

  2. Estimated monthly branded searches for Matisse in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Matisse’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matisse

1 branded search term

  • matisse furniture

Nick Scali

8 branded search terms

  • nick scali
  • nick scali furniture
  • nick scali sale
  • nick scali shops
  • nick scali sofa
  • nickscali
  • nickscali furniture
  • nickscali sofa

How the Brand Demand Index is measured

Other head-to-heads among designer furniture stores

Creator with pink hair and a pink jacket

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