Brandwave

Mactodd Lawyers vs Wynn Williams:Which is more popular?

In September 2026, Mactodd Lawyers had more branded searches than Wynn Williams among Queenstown law firms in New Zealand. Mactodd Lawyers had about 110 branded searches, while Wynn Williams had 40. Mactodd Lawyers made up 12.9% of all Queenstown law firm searches we track, and Wynn Williams accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and Wynn Williams in none.

Among Queenstown law firms in New Zealand in September 2026

Who do people search for more?

Mactodd Lawyers, about 3 searches for every 1 for Wynn Williams

Mactodd Lawyers 110 searchesWynn Williams 40 searches

Who does AI mention more?

Mactodd Lawyers, mentioned in every answer we collected

Mactodd Lawyers in 4 of 4Wynn Williams in 0 of 4

Who does AI recommend more?

Mactodd Lawyers, the only one of the two named

Mactodd Lawyers first in 3Wynn Williams never named

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Top Queenstown law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Wynn Williams did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Walker1st
  2. Mactodd Lawyers2nd
  3. Anderson Lloyd3rd
  4. AWS Legal4th
  5. Duncan Cotterill–
  6. Wynn Williams–
  7. Goldman Legal–
  8. Parker Cowan Lawyers–
  9. Queenstown Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mactodd Lawyers or Wynn Williams more popular in search?

This chart shows how often people search Google for Mactodd Lawyers and Wynn Williams by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.

Mactodd Lawyers and Wynn Williams among Queenstown law firms in New Zealand, by month

Share of searches by month for Mactodd Lawyers, Wynn Williams. The figures are in the table below the chart.

View monthly share of searches table
MonthTodd WalkerAnderson LloydDuncan CotterillAWS LegalMactodd LawyersWynn WilliamsGoldman LegalParker Cowan LawyersQueenstown Law
Oct 202522.4%12.1%15.5%13.8%15.5%10.3%3.4%3.4%3.4%
Nov 202520.6%23.5%11.8%11.8%16.2%7.4%2.9%2.9%2.9%
Dec 202531.4%14.3%11.4%14.3%15.7%4.3%2.9%2.9%2.9%
Jan 202624.6%18%6.6%13.1%23%6.6%3.3%3.3%1.6%
Feb 202628.7%20%10%13.8%13.8%5%3.8%2.5%2.5%
Mar 202625.8%20.4%8.6%10.8%15.1%8.6%3.2%2.2%5.4%
Apr 202623%18.4%10.3%14.9%19.5%8%2.3%2.3%1.1%
May 202628.9%14.5%13.3%14.5%13.3%8.4%3.6%2.4%1.2%
Jun 202633.3%12.8%12.8%15.4%14.1%3.8%2.6%2.6%2.6%
Jul 202627.7%18.1%8.4%14.5%13.3%6%3.6%2.4%6%
Aug 202625.3%16.1%16.1%12.6%16.1%4.6%3.4%2.3%3.4%
Sep 202629.4%16.5%15.3%14.1%12.9%4.7%2.4%2.4%2.4%

How has the Mactodd Lawyers and Wynn Williams comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown law firms in September 2026?

3 changes

  1. In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.

  2. In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.

  3. Estimated monthly branded searches for Wynn Williams in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mactodd Lawyers’ and Wynn Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mactodd Lawyers

2 branded search terms

  • mactodd lawyers
  • mactodd lawyers queenstown

Wynn Williams

6 branded search terms

  • Wynn Williams
  • wynn williams law
  • wynn williams lawyers
  • wynn williams queenstown
  • wynn williams solicitors
  • wynnwilliams

How the Brand Demand Index is measured

Other head-to-heads among Queenstown law firms

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