Mactodd Lawyers vs Queenstown Law:Which is more popular?
In September 2026, Mactodd Lawyers had more branded searches than Queenstown Law among Queenstown law firms in New Zealand. Mactodd Lawyers had about 110 branded searches, while Queenstown Law had 20. Mactodd Lawyers made up 12.9% of all Queenstown law firm searches we track, and Queenstown Law accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and Queenstown Law in one. Mactodd Lawyers was mentioned before Queenstown Law in every answer.
Who do people search for more?
Mactodd Lawyers, about 6 searches for every 1 for Queenstown Law
Who does AI mention more?
Mactodd Lawyers, mentioned in every answer we collected
Who does AI recommend more?
Mactodd Lawyers, named ahead of Queenstown Law in every answer
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Top Queenstown law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Queenstown Law was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Mactodd Lawyers was listed before Queenstown Law in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best law firms in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best law firm in Queenstown, New Zealand for a legal matter?”
Searched Google, AI Overview
“family lawyer queenstown”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm queenstown”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mactodd Lawyers or Queenstown Law more popular in search?
This chart shows how often people search Google for Mactodd Lawyers and Queenstown Law by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Mactodd Lawyers, Queenstown Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todd Walker | Anderson Lloyd | Duncan Cotterill | AWS Legal | Mactodd Lawyers | Wynn Williams | Goldman Legal | Parker Cowan Lawyers | Queenstown Law |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.1% | 15.5% | 13.8% | 15.5% | 10.3% | 3.4% | 3.4% | 3.4% |
| Nov 2025 | 20.6% | 23.5% | 11.8% | 11.8% | 16.2% | 7.4% | 2.9% | 2.9% | 2.9% |
| Dec 2025 | 31.4% | 14.3% | 11.4% | 14.3% | 15.7% | 4.3% | 2.9% | 2.9% | 2.9% |
| Jan 2026 | 24.6% | 18% | 6.6% | 13.1% | 23% | 6.6% | 3.3% | 3.3% | 1.6% |
| Feb 2026 | 28.7% | 20% | 10% | 13.8% | 13.8% | 5% | 3.8% | 2.5% | 2.5% |
| Mar 2026 | 25.8% | 20.4% | 8.6% | 10.8% | 15.1% | 8.6% | 3.2% | 2.2% | 5.4% |
| Apr 2026 | 23% | 18.4% | 10.3% | 14.9% | 19.5% | 8% | 2.3% | 2.3% | 1.1% |
| May 2026 | 28.9% | 14.5% | 13.3% | 14.5% | 13.3% | 8.4% | 3.6% | 2.4% | 1.2% |
| Jun 2026 | 33.3% | 12.8% | 12.8% | 15.4% | 14.1% | 3.8% | 2.6% | 2.6% | 2.6% |
| Jul 2026 | 27.7% | 18.1% | 8.4% | 14.5% | 13.3% | 6% | 3.6% | 2.4% | 6% |
| Aug 2026 | 25.3% | 16.1% | 16.1% | 12.6% | 16.1% | 4.6% | 3.4% | 2.3% | 3.4% |
| Sep 2026 | 29.4% | 16.5% | 15.3% | 14.1% | 12.9% | 4.7% | 2.4% | 2.4% | 2.4% |
How has the Mactodd Lawyers and Queenstown Law comparison changed over the last 12 months?
3 findings
- Mactodd Lawyers was ahead of Queenstown Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, Queenstown Law’s share of searches among Queenstown law firms in New Zealand moved from 3.4% to 2.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Queenstown law firms in September 2026?
3 changes
In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.
In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.
In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mactodd Lawyers’ and Queenstown Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mactodd Lawyers
2 branded search terms
- mactodd lawyers
- mactodd lawyers queenstown
Queenstown Law
1 branded search term
- queenstown law
Other head-to-heads among Queenstown law firms
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