Mactodd Lawyers vs Parker Cowan Lawyers:Which is more popular?
In September 2026, Mactodd Lawyers had more branded searches than Parker Cowan Lawyers among Queenstown law firms in New Zealand. Mactodd Lawyers had about 110 branded searches, while Parker Cowan Lawyers had 20. Mactodd Lawyers made up 12.9% of all Queenstown law firm searches we track, and Parker Cowan Lawyers accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Queenstown law firms, Mactodd Lawyers appeared in all four answers and Parker Cowan Lawyers in none.
Who do people search for more?
Mactodd Lawyers, about 6 searches for every 1 for Parker Cowan Lawyers
Who does AI mention more?
Mactodd Lawyers, mentioned in every answer we collected
Who does AI recommend more?
Mactodd Lawyers, the only one of the two named
Follow Mactodd Lawyers vs Parker Cowan Lawyers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Queenstown law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Parker Cowan Lawyers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Todd Walker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mactodd Lawyers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anderson Lloyd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AWS Legal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Law1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Duncan Cotterill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wynn Williams0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goldman Legal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Parker Cowan Lawyers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best law firms in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best law firm in Queenstown, New Zealand for a legal matter?”
Searched Google, AI Overview
“family lawyer queenstown”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“law firm queenstown”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mactodd Lawyers or Parker Cowan Lawyers more popular in search?
This chart shows how often people search Google for Mactodd Lawyers and Parker Cowan Lawyers by name. Each line represents a brand's share of searches for all nine Queenstown law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Mactodd Lawyers, Parker Cowan Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todd Walker | Anderson Lloyd | Duncan Cotterill | AWS Legal | Mactodd Lawyers | Wynn Williams | Goldman Legal | Parker Cowan Lawyers | Queenstown Law |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 12.1% | 15.5% | 13.8% | 15.5% | 10.3% | 3.4% | 3.4% | 3.4% |
| Nov 2025 | 20.6% | 23.5% | 11.8% | 11.8% | 16.2% | 7.4% | 2.9% | 2.9% | 2.9% |
| Dec 2025 | 31.4% | 14.3% | 11.4% | 14.3% | 15.7% | 4.3% | 2.9% | 2.9% | 2.9% |
| Jan 2026 | 24.6% | 18% | 6.6% | 13.1% | 23% | 6.6% | 3.3% | 3.3% | 1.6% |
| Feb 2026 | 28.7% | 20% | 10% | 13.8% | 13.8% | 5% | 3.8% | 2.5% | 2.5% |
| Mar 2026 | 25.8% | 20.4% | 8.6% | 10.8% | 15.1% | 8.6% | 3.2% | 2.2% | 5.4% |
| Apr 2026 | 23% | 18.4% | 10.3% | 14.9% | 19.5% | 8% | 2.3% | 2.3% | 1.1% |
| May 2026 | 28.9% | 14.5% | 13.3% | 14.5% | 13.3% | 8.4% | 3.6% | 2.4% | 1.2% |
| Jun 2026 | 33.3% | 12.8% | 12.8% | 15.4% | 14.1% | 3.8% | 2.6% | 2.6% | 2.6% |
| Jul 2026 | 27.7% | 18.1% | 8.4% | 14.5% | 13.3% | 6% | 3.6% | 2.4% | 6% |
| Aug 2026 | 25.3% | 16.1% | 16.1% | 12.6% | 16.1% | 4.6% | 3.4% | 2.3% | 3.4% |
| Sep 2026 | 29.4% | 16.5% | 15.3% | 14.1% | 12.9% | 4.7% | 2.4% | 2.4% | 2.4% |
How has the Mactodd Lawyers and Parker Cowan Lawyers comparison changed over the last 12 months?
3 findings
- Mactodd Lawyers was ahead of Parker Cowan Lawyers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, Parker Cowan Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 3.4% to 2.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Queenstown law firms in September 2026?
3 changes
In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches.
In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%.
In September 2026, Parker Cowan Lawyers rose from 9th to 8th among Queenstown law firms in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mactodd Lawyers’ and Parker Cowan Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mactodd Lawyers
2 branded search terms
- mactodd lawyers
- mactodd lawyers queenstown
Parker Cowan Lawyers
2 branded search terms
- parker cowan lawyers
- parker cowan lawyers queenstown
Other head-to-heads among Queenstown law firms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.