Lynx Recruitment vs Mills Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Lynx Recruitment had more branded searches than Mills Recruitment among trades and industrial recruitment in New Zealand. Lynx Recruitment was estimated to have 270 branded searches compared to Mills Recruitment’s 110, and held a 1.9% Share of Search versus Mills Recruitment’s 0.79%.
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Which is more popular in search, Lynx Recruitment or Mills Recruitment?
Trades, construction and industrial recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lynx Recruitment, Mills Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Trade Assist | Dynamix Recruitment | Tech 5 Recruitment | Unite Recruit | Apex Recruitment | Lynx Recruitment | Techtrade Recruitment | Personnel Touch | Advanced Personnel Recruitment | Mills Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 10.6% | 5.5% | 3.6% | 2.4% | 1.7% | 3% | 1% | 0.56% | 0.68% | 0.56% |
| Nov 2025 | 67.2% | 12% | 6% | 4.3% | 2.9% | 1.6% | 2.9% | 1.3% | 0.66% | 0.66% | 0.54% |
| Dec 2025 | 69.6% | 11.1% | 8.1% | 3.1% | 1.7% | 1.4% | 2.1% | 1.4% | 0.64% | 0.56% | 0.32% |
| Jan 2026 | 68.6% | 12.9% | 6.3% | 3% | 1.6% | 1.7% | 2.5% | 0.88% | 0.75% | 0.69% | 1.1% |
| Feb 2026 | 70.4% | 10.9% | 4.6% | 3.1% | 2% | 2.1% | 2.1% | 1.7% | 1.1% | 0.89% | 1.1% |
| Mar 2026 | 67.5% | 10.7% | 5.4% | 3.6% | 1.9% | 2% | 3.7% | 1.9% | 1.2% | 0.85% | 1.3% |
| Apr 2026 | 69% | 8.1% | 6.5% | 4.3% | 1.9% | 2.4% | 2.9% | 1.9% | 1.1% | 0.66% | 1% |
| May 2026 | 71.5% | 8.9% | 5.6% | 3.7% | 1.6% | 2% | 2.1% | 1.6% | 1.2% | 0.69% | 1.1% |
| Jun 2026 | 73.3% | 7.2% | 5.7% | 3.8% | 1.7% | 2.2% | 2.1% | 1.7% | 0.96% | 0.89% | 0.58% |
| Jul 2026 | 71.6% | 7.9% | 5.3% | 4.3% | 2.3% | 1.4% | 2.4% | 1.9% | 1.1% | 1% | 0.8% |
| Aug 2026 | 68.8% | 10.6% | 6.4% | 3.4% | 2.3% | 1.9% | 1.9% | 1.5% | 1.4% | 1% | 0.79% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Lynx Recruitment and Mills Recruitment comparison changed over the last 12 months?
3 findings
- Lynx Recruitment was ahead of Mills Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lynx Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 3% to 1.9%, and its estimated monthly branded searches moved from 490 to 270.
- Across the 11 months ending August 2026, Mills Recruitment’s estimated Share of Search among trades and industrial recruitment in New Zealand moved from 0.56% to 0.79%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand trades and industrial recruitment in August 2026?
3 changes
In August 2026, Apex Recruitment overtook Lynx Recruitment to rank 6th among trades and industrial recruitment in New Zealand, at 1.9%.
Estimated monthly branded searches for Mills Recruitment in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
Estimated monthly branded searches for Lynx Recruitment in New Zealand fell 44.9% over 11 measured months, from 490 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lynx Recruitment’s and Mills Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lynx Recruitment
2 branded search terms
- Lynx Recruitment
- lynx recruitment jobs
Mills Recruitment
1 branded search term
- Mills Recruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.