Brandwave

Knauf Insulation vs Terra Lana:Which is more popular in New Zealand?

In October 2026, Knauf Insulation had more branded searches than Terra Lana among insulation brands in New Zealand. Knauf Insulation had about 590 branded searches, while Terra Lana had 530. Knauf Insulation made up 11.1% of all insulation brand searches we track, and Terra Lana accounted for 10%. When we asked ChatGPT and Google AI Overviews about insulation brands, Knauf Insulation and Terra Lana each appeared in one of the four answers.

Among insulation brands in New Zealand in October 2026

Who do people search for more?

Knauf Insulation, about 11% more searches than Terra Lana

Knauf Insulation 590 searchesTerra Lana 530 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Knauf Insulation in 1 of 4Terra Lana in 1 of 4

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Top insulation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knauf Insulation and Terra Lana were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pink Batts1st
  2. Mammoth1st
  3. GreenStuf3rd
  4. Knauf Insulation4th
  5. Terra Lana5th
  6. Bradford Insulation6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insulation brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Knauf Insulation or Terra Lana more popular in search?

This chart shows how often people search Google for Knauf Insulation and Terra Lana by name. Each line represents a brand's share of searches for all six insulation brands we track, month by month, from searches in New Zealand.

Knauf Insulation and Terra Lana among insulation brands in New Zealand, by month

Share of searches by month for Knauf Insulation, Terra Lana. The figures are in the table below the chart.

View monthly share of searches table
MonthPink BattsMammothKnauf InsulationTerra LanaGreenStufBradford Insulation
Nov 202551%16.8%11.4%11.4%8.3%1.1%
Dec 202550.5%15.8%11.5%11%10.2%1%
Jan 202651.6%16.3%11.5%10.6%8.7%1.3%
Feb 202649.3%18.8%10.8%12.2%8%0.8%
Mar 202652.4%16.8%11.3%10.7%8%0.87%
Apr 202651%18.3%10.9%10.4%8.6%0.77%
May 202647.9%18.5%12.1%13.2%7.4%0.83%
Jun 202649.2%16.3%12.6%12.6%8.7%0.69%
Jul 202650.4%17.5%12.4%11%8.1%0.67%
Aug 202651%17.6%10.7%11.3%8.7%0.73%
Sep 202652.1%16.4%11.3%11.1%8.4%0.71%
Oct 202653.8%17.5%11.1%10%7%0.75%

How has branded search for Knauf Insulation and Terra Lana changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Terra Lana took it in February 2026, Knauf Insulation took it in March 2026, Terra Lana took it in May 2026, Knauf Insulation took it in July 2026, Terra Lana took it in August 2026, Knauf Insulation took it in September 2026.
  • Across the 12 months ending October 2026, Knauf Insulation’s share of searches among insulation brands in New Zealand moved from 11.4% to 11.1%, and its estimated monthly branded searches moved from 620 to 590.
  • Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 620 to 530.

How did search popularity change for New Zealand insulation brands in October 2026?

1 change

  1. In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%.

How are Knauf Insulation’s and Terra Lana’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Knauf Insulation’s and Terra Lana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knauf Insulation

8 branded search terms

  • earthwool
  • earthwool ceiling insulation
  • earthwool glasswool
  • earthwool wall insulation
  • knauf earthwool insulation
  • knauf insulation
  • knauf insulation batts
  • knaufinsulation

Terra Lana

5 branded search terms

  • terra lana
  • terra lana batts
  • terra lana insulation
  • terra lana products
  • terra lana wool

How the Brand Demand Index is measured

Other head-to-heads among insulation brands

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