Brandwave

How popular isKnauf Insulation?

In October 2026, people searched for Knauf Insulation by name about 590 times in New Zealand, about the same as the previous year. These searches made up 11.1% of all New Zealand insulation brand searches, placing Knauf Insulation third out of six brands. When we asked both ChatGPT and Google AI Overviews about insulation brands, Knauf Insulation appeared in one of the four answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

Knauf Insulation is the third most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. Pink BattsShare of searches 53.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. MammothShare of searches 17.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Knauf InsulationShare of searches 11.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Terra LanaShare of searches 10%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. GreenStufShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+1 more

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Top insulation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knauf Insulation was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Knauf Insulation is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pink Batts1st
  2. Mammoth1st
  3. GreenStuf3rd
  4. Knauf Insulation4th
  5. Terra Lana5th
  6. Bradford Insulation6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insulation brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Knauf Insulation compared with other New Zealand insulation brands?

Knauf Insulation against insulation brands in New Zealand, by month

Share of searches by month for Pink Batts, Mammoth, Knauf Insulation, Terra Lana, GreenStuf. The figures are in the table below the chart.

View monthly share of searches table
MonthPink BattsMammothKnauf InsulationTerra LanaGreenStufBradford Insulation
Nov 202551%16.8%11.4%11.4%8.3%1.1%
Dec 202550.5%15.8%11.5%11%10.2%1%
Jan 202651.6%16.3%11.5%10.6%8.7%1.3%
Feb 202649.3%18.8%10.8%12.2%8%0.8%
Mar 202652.4%16.8%11.3%10.7%8%0.87%
Apr 202651%18.3%10.9%10.4%8.6%0.77%
May 202647.9%18.5%12.1%13.2%7.4%0.83%
Jun 202649.2%16.3%12.6%12.6%8.7%0.69%
Jul 202650.4%17.5%12.4%11%8.1%0.67%
Aug 202651%17.6%10.7%11.3%8.7%0.73%
Sep 202652.1%16.4%11.3%11.1%8.4%0.71%
Oct 202653.8%17.5%11.1%10%7%0.75%

  1. 1.Pink Batts

    53.8%

    Held 1st. 2.9K estimated branded searches, -2.1% vs prior month. Share +1.6 points.

  2. 2.Mammoth

    17.5%

    Held 2nd. 930 estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  3. 3.Knauf Insulation

    11.1%

    Held 3rd. 590 estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  4. 4.Terra Lana

    10%

    Held 4th. 530 estimated branded searches, -14.5% vs prior month. Share -1.1 points.

  5. 5.GreenStuf

    7%

    Held 5th. 370 estimated branded searches, -21.3% vs prior month. Share -1.4 points.

  6. 6.Bradford Insulation

    0.75%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Knauf Insulation and its closest rivals

Every comparison with Knauf Insulation

5 comparisons

How has branded search demand for Knauf Insulation changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Knauf Insulation in New Zealand held steady, from 620 to 590.
  • Across the 12 months ending October 2026, Knauf Insulation’s share of searches among insulation brands in New Zealand peaked at 12.6% in June 2026 and was lowest at 10.7% in August 2026.

How did search popularity change for New Zealand insulation brands in October 2026?

5 changes

  1. In October 2026, Pink Batts gained share of searches among insulation brands in New Zealand, from 52.1% to 53.8%.

  2. In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%.

  3. In October 2026, GreenStuf lost share of searches among insulation brands in New Zealand, from 8.4% to 7%.

  4. In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%.

  5. Estimated monthly branded searches for Bradford Insulation in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.

How are Knauf Insulation’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Knauf Insulation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • earthwool
  • earthwool ceiling insulation
  • earthwool glasswool
  • earthwool wall insulation
  • knauf earthwool insulation
  • knauf insulation
  • knauf insulation batts
  • knaufinsulation

Do you work for Knauf Insulation? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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