How popular isGreenStuf?
In October 2026, people searched for GreenStuf by name about 370 times in New Zealand, a 17.8% decrease from the previous year. These searches made up 7% of all New Zealand insulation brand searches, placing GreenStuf fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about insulation brands, GreenStuf appeared in three of the four answers and was the third most recommended of the six.
GreenStuf is the fifth most searched of 6 competitors and the third most recommended in the AI answers we collected.
Pink BattsShare of searches 53.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
MammothShare of searches 17.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Knauf InsulationShare of searches 11.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Terra LanaShare of searches 10%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
GreenStufShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top insulation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, GreenStuf was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. GreenStuf is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pink Batts1st
- Mammoth1st
- GreenStuf3rd
- Knauf Insulation4th
- Terra Lana5th
Bradford Insulation6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insulation brands
4 answers
Asked ChatGPT
“Which insulation brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulation brands in New Zealand?”
Asked ChatGPT
“What's the best insulation brand in New Zealand for a warm home?”
Searched Google, AI Overview
“insulation for house”
Searched Google, AI Overview
“ceiling insulation nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for GreenStuf compared with other New Zealand insulation brands?
Share of searches by month for Pink Batts, Mammoth, Knauf Insulation, Terra Lana, GreenStuf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pink Batts | Mammoth | Knauf Insulation | Terra Lana | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|---|
| Nov 2025 | 51% | 16.8% | 11.4% | 11.4% | 8.3% | 1.1% |
| Dec 2025 | 50.5% | 15.8% | 11.5% | 11% | 10.2% | 1% |
| Jan 2026 | 51.6% | 16.3% | 11.5% | 10.6% | 8.7% | 1.3% |
| Feb 2026 | 49.3% | 18.8% | 10.8% | 12.2% | 8% | 0.8% |
| Mar 2026 | 52.4% | 16.8% | 11.3% | 10.7% | 8% | 0.87% |
| Apr 2026 | 51% | 18.3% | 10.9% | 10.4% | 8.6% | 0.77% |
| May 2026 | 47.9% | 18.5% | 12.1% | 13.2% | 7.4% | 0.83% |
| Jun 2026 | 49.2% | 16.3% | 12.6% | 12.6% | 8.7% | 0.69% |
| Jul 2026 | 50.4% | 17.5% | 12.4% | 11% | 8.1% | 0.67% |
| Aug 2026 | 51% | 17.6% | 10.7% | 11.3% | 8.7% | 0.73% |
| Sep 2026 | 52.1% | 16.4% | 11.3% | 11.1% | 8.4% | 0.71% |
| Oct 2026 | 53.8% | 17.5% | 11.1% | 10% | 7% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 2.9K | -2.1% | +1.6 points | |
| 2, held 2nd | 17.5% | 930 | +1.1% | +1.1 points | |
| 3, held 3rd | 11.1% | 590 | -6.3% | -0.2 points | |
| 4, held 4th | 10% | 530 | -14.5% | -1.1 points | |
| 5, held 5th | 7% | 370 | -21.3% | -1.4 points | |
| 6, held 6th | 0.75% | 40 | 0% | 0 points |
53.8%
Held 1st. 2.9K estimated branded searches, -2.1% vs prior month. Share +1.6 points.
2.
Mammoth17.5%
Held 2nd. 930 estimated branded searches, +1.1% vs prior month. Share +1.1 points.
11.1%
Held 3rd. 590 estimated branded searches, -6.3% vs prior month. Share -0.2 points.
10%
Held 4th. 530 estimated branded searches, -14.5% vs prior month. Share -1.1 points.
7%
Held 5th. 370 estimated branded searches, -21.3% vs prior month. Share -1.4 points.
0.75%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between GreenStuf and its closest rivals
Every comparison with GreenStuf
5 comparisons
How has branded search demand for GreenStuf changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for GreenStuf in New Zealand fell from 450 to 370.
- Across the 12 months ending October 2026, GreenStuf’s share of searches among insulation brands in New Zealand decreased from 8.3% to 7%.
- Across the 12 months ending October 2026, GreenStuf’s share of searches among insulation brands in New Zealand peaked at 10.2% in December 2025 and was lowest at 7% in October 2026.
How did search popularity change for New Zealand insulation brands in October 2026?
5 changes
In October 2026, Pink Batts gained share of searches among insulation brands in New Zealand, from 52.1% to 53.8%.
In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%.
In October 2026, GreenStuf lost share of searches among insulation brands in New Zealand, from 8.4% to 7%.
In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.
How are GreenStuf’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using GreenStuf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- autex greenstuf
- greenstuf
- greenstuf batts
- greenstuf ceiling insulation
- greenstuf insulation
- greenstuf underfloor insulation
Do you work for GreenStuf? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is GreenStuf your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.