GreenStuf vs Mammoth:Which is more popular by branded search in New Zealand?
In August 2026, Mammoth had more branded searches than GreenStuf among insulation brands in New Zealand. Mammoth was estimated to have 1.3K branded searches compared to GreenStuf’s 580, and held a 17.5% Share of Search versus GreenStuf’s 8.1%.
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Which is more popular in search, GreenStuf or Mammoth?
Compare the home insulation brands New Zealanders install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mammoth, GreenStuf. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the GreenStuf and Mammoth comparison changed over the last 12 months?
3 findings
- Mammoth was ahead of GreenStuf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand moved from 9% to 8.1%, and its estimated monthly branded searches moved from 570 to 580.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand moved from 18.4% to 17.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for New Zealand insulation brands in August 2026?
1 change
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using GreenStuf’s and Mammoth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GreenStuf
8 branded search terms
- autex greenstuf
- greenstuf
- greenstuf batts
- greenstuf ceiling insulation
- greenstuf co nz
- greenstuf insulation
- greenstuf nz
- greenstuf underfloor insulation
Mammoth
6 branded search terms
- mammoth acoustic insulation
- mammoth ceiling insulation
- mammoth insulation
- mammoth polyester insulation
- mammoth underfloor insulation
- mammoth wall insulation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.