How popular isMammoth in search?
In August 2026, there were an estimated 1.3K branded searches for Mammoth in New Zealand which is up 7.8% over the last 11 months. Mammoth holds 17.5% estimated Share of Search among New Zealand insulation brands and is ranked 2nd of 5 competitors for search popularity.
Pink Batts60.4%
Mammoth17.5%
Knauf Insulation12.6%
GreenStuf8.1%
Bradford Insulation1.3%
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Which insulation brands compete with Mammoth?
Share of Search by month for Pink Batts, Mammoth, Knauf Insulation, GreenStuf. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 4.3K | -6.1% | +1.1 points | |
| 2, held 2nd | 17.5% | 1.3K | -8.8% | -0.2 points | |
| 3, held 3rd | 12.6% | 900 | -17.4% | -1.5 points | |
| 4, held 4th | 8.1% | 580 | -1.7% | +0.5 points | |
| 5, held 5th | 1.3% | 90 | 0% | +0.1 points |
60.4%
held 1st · 4.3K estimated branded searches · -6.1% vs prior month · +1.1 points
2.
Mammoth17.5%
held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · -0.2 points
12.6%
held 3rd · 900 estimated branded searches · -17.4% vs prior month · -1.5 points
8.1%
held 4th · 580 estimated branded searches · -1.7% vs prior month · +0.5 points
1.3%
held 5th · 90 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Mammoth and its closest rivals
How has branded search demand for Mammoth changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mammoth in New Zealand rose from 1.2K to 1.3K.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand decreased from 18.4% to 17.5%.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand peaked at 19.5% in April 2026 and was lowest at 15.3% in December 2025.
How did search popularity change for New Zealand insulation brands in August 2026?
4 changes
In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How is Mammoth measured?
Brandwave collects information about searches that people make online using Mammoth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- mammoth acoustic insulation
- mammoth ceiling insulation
- mammoth insulation
- mammoth polyester insulation
- mammoth underfloor insulation
- mammoth wall insulation
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Is Mammoth your brand?
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