How popular isBradford Insulation in search?
In August 2026, there were an estimated 90 branded searches for Bradford Insulation in New Zealand which is down 30.8% over the last 11 months. Bradford Insulation holds 1.3% estimated Share of Search among New Zealand insulation brands and is ranked 5th of 5 competitors for search popularity.
Pink Batts60.4%
Mammoth17.5%
Knauf Insulation12.6%
GreenStuf8.1%
Bradford Insulation1.3%
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Which insulation brands compete with Bradford Insulation?
Share of Search by month for Pink Batts, Mammoth, Knauf Insulation, GreenStuf, Bradford Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 4.3K | -6.1% | +1.1 points | |
| 2, held 2nd | 17.5% | 1.3K | -8.8% | -0.2 points | |
| 3, held 3rd | 12.6% | 900 | -17.4% | -1.5 points | |
| 4, held 4th | 8.1% | 580 | -1.7% | +0.5 points | |
| 5, held 5th | 1.3% | 90 | 0% | +0.1 points |
60.4%
held 1st · 4.3K estimated branded searches · -6.1% vs prior month · +1.1 points
2.
Mammoth17.5%
held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · -0.2 points
12.6%
held 3rd · 900 estimated branded searches · -17.4% vs prior month · -1.5 points
8.1%
held 4th · 580 estimated branded searches · -1.7% vs prior month · +0.5 points
1.3%
held 5th · 90 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Bradford Insulation and its closest rivals
How has branded search demand for Bradford Insulation changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bradford Insulation in New Zealand fell from 130 to 90.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.93% in June 2026.
How did search popularity change for New Zealand insulation brands in August 2026?
4 changes
In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How is Bradford Insulation measured?
Brandwave collects information about searches that people make online using Bradford Insulation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bradford co nz
- bradford insulation
- bradford insulation batts
- bradford insulation nz
- bradfordinsulation
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Is Bradford Insulation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.