Bradford Insulation vs GreenStuf:Which is more popular by branded search in New Zealand?
In August 2026, GreenStuf had more branded searches than Bradford Insulation among insulation brands in New Zealand. GreenStuf was estimated to have 580 branded searches compared to Bradford Insulation’s 90, and held an 8.1% Share of Search versus Bradford Insulation’s 1.3%.
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Which is more popular in search, Bradford Insulation or GreenStuf?
Compare the home insulation brands New Zealanders install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GreenStuf, Bradford Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Bradford Insulation and GreenStuf comparison changed over the last 12 months?
3 findings
- GreenStuf was ahead of Bradford Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand moved from 9% to 8.1%, and its estimated monthly branded searches moved from 570 to 580.
How did search popularity change for New Zealand insulation brands in August 2026?
2 changes
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bradford Insulation’s and GreenStuf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford Insulation
5 branded search terms
- bradford co nz
- bradford insulation
- bradford insulation batts
- bradford insulation nz
- bradfordinsulation
GreenStuf
8 branded search terms
- autex greenstuf
- greenstuf
- greenstuf batts
- greenstuf ceiling insulation
- greenstuf co nz
- greenstuf insulation
- greenstuf nz
- greenstuf underfloor insulation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.