Insulation brands in New Zealand:Which brands are most popular in search?
In August 2026, Pink Batts was the most searched among insulation brands in New Zealand, with an estimated 4.3K branded searches and 60.4% estimated Share of Search within this set.
Pink Batts60.4%
Mammoth17.5%
Knauf Insulation12.6%
GreenStuf8.1%
Bradford Insulation1.3%
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Share of SearchLeaderboard
Compare the home insulation brands New Zealanders install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pink Batts, Mammoth, Knauf Insulation, GreenStuf. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 4.3K | -6.1% | +1.1 points | |
| 2, held 2nd | 17.5% | 1.3K | -8.8% | -0.2 points | |
| 3, held 3rd | 12.6% | 900 | -17.4% | -1.5 points | |
| 4, held 4th | 8.1% | 580 | -1.7% | +0.5 points | |
| 5, held 5th | 1.3% | 90 | 0% | +0.1 points |
60.4%
held 1st · 4.3K estimated branded searches · -6.1% vs prior month · +1.1 points
2.
Mammoth17.5%
held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · -0.2 points
12.6%
held 3rd · 900 estimated branded searches · -17.4% vs prior month · -1.5 points
8.1%
held 4th · 580 estimated branded searches · -1.7% vs prior month · +0.5 points
1.3%
held 5th · 90 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between leading brands
- Pink Batts vs Mammoth: compare search popularity
- Pink Batts vs Knauf Insulation: compare search popularity
- Pink Batts vs GreenStuf: compare search popularity
- Mammoth vs Knauf Insulation: compare search popularity
- Mammoth vs GreenStuf: compare search popularity
- Knauf Insulation vs GreenStuf: compare search popularity
- Compare any of these brands
Which brand is most popular in search among insulation brands in New Zealand?
5 brands
In August 2026, Pink Batts was the most searched among insulation brands in New Zealand, with an estimated 4.3K branded searches and 60.4% estimated Share of Search within this set. Mammoth is in 2nd place, 42.9 percentage points behind at 17.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Pink Batts | 55.7% → 60.4% | 60.4%Aug 2026 | 55.7%Oct 2025 | 1st |
| Mammoth | 18.4% → 17.5% | 19.5%Apr 2026 | 15.3%Dec 2025 | 2nd |
| Knauf Insulation | 14.9% → 12.6% | 14.9%Oct 2025 | 12.6%Aug 2026 | 3rd |
| GreenStuf | 9% → 8.1% | 9.7%Dec 2025 | 7.2%Feb 2026 | 4th |
| Bradford Insulation | 2.1% → 1.3% | 2.1%Oct 2025 | 0.93%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands in New Zealand increased from 55.7% to 60.4%.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand decreased from 18.4% to 17.5%.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 14.9% to 12.6%.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand decreased from 9% to 8.1%.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand peaked at 19.5% in April 2026 and was lowest at 15.3% in December 2025.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 7.2% in February 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.93% in June 2026.
How did search popularity change for New Zealand insulation brands in August 2026?
4 changes
In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
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