How popular isKnauf Insulation in search?
In August 2026, there were an estimated 900 branded searches for Knauf Insulation in New Zealand which held steady over the last 11 months. Knauf Insulation holds 12.6% estimated Share of Search among New Zealand insulation brands and is ranked 3rd of 5 competitors for search popularity.
Pink Batts60.4%
Mammoth17.5%
Knauf Insulation12.6%
GreenStuf8.1%
Bradford Insulation1.3%
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Which insulation brands compete with Knauf Insulation?
Share of Search by month for Pink Batts, Mammoth, Knauf Insulation, GreenStuf. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 4.3K | -6.1% | +1.1 points | |
| 2, held 2nd | 17.5% | 1.3K | -8.8% | -0.2 points | |
| 3, held 3rd | 12.6% | 900 | -17.4% | -1.5 points | |
| 4, held 4th | 8.1% | 580 | -1.7% | +0.5 points | |
| 5, held 5th | 1.3% | 90 | 0% | +0.1 points |
60.4%
held 1st · 4.3K estimated branded searches · -6.1% vs prior month · +1.1 points
2.
Mammoth17.5%
held 2nd · 1.3K estimated branded searches · -8.8% vs prior month · -0.2 points
12.6%
held 3rd · 900 estimated branded searches · -17.4% vs prior month · -1.5 points
8.1%
held 4th · 580 estimated branded searches · -1.7% vs prior month · +0.5 points
1.3%
held 5th · 90 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Knauf Insulation and its closest rivals
How has branded search demand for Knauf Insulation changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Knauf Insulation in New Zealand held steady, from 940 to 900.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 14.9% to 12.6%.
How did search popularity change for New Zealand insulation brands in August 2026?
4 changes
In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How is Knauf Insulation measured?
Brandwave collects information about searches that people make online using Knauf Insulation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- earthwool
- earthwool ceiling insulation
- earthwool glasswool
- earthwool wall insulation
- knauf earthwool insulation
- knauf insulation
- knauf insulation batts
- knauf insulation near me
- knauf insulation nz
- knaufinsulation
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Is Knauf Insulation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.