Bradford Insulation vs Knauf Insulation:Which is more popular by branded search in New Zealand?
In August 2026, Knauf Insulation had more branded searches than Bradford Insulation among insulation brands in New Zealand. Knauf Insulation was estimated to have 900 branded searches compared to Bradford Insulation’s 90, and held a 12.6% Share of Search versus Bradford Insulation’s 1.3%.
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Which is more popular in search, Bradford Insulation or Knauf Insulation?
Compare the home insulation brands New Zealanders install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knauf Insulation, Bradford Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Bradford Insulation and Knauf Insulation comparison changed over the last 12 months?
3 findings
- Knauf Insulation was ahead of Bradford Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 940 to 900.
How did search popularity change for New Zealand insulation brands in August 2026?
2 changes
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bradford Insulation’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford Insulation
5 branded search terms
- bradford co nz
- bradford insulation
- bradford insulation batts
- bradford insulation nz
- bradfordinsulation
Knauf Insulation
10 branded search terms
- earthwool
- earthwool ceiling insulation
- earthwool glasswool
- earthwool wall insulation
- knauf earthwool insulation
- knauf insulation
- knauf insulation batts
- knauf insulation near me
- knauf insulation nz
- knaufinsulation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.