Knauf Insulation vs Mammoth:Which is more popular by branded search in New Zealand?
In August 2026, Mammoth had more branded searches than Knauf Insulation among insulation brands in New Zealand. Mammoth was estimated to have 1.3K branded searches compared to Knauf Insulation’s 900, and held a 17.5% Share of Search versus Knauf Insulation’s 12.6%.
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Which is more popular in search, Knauf Insulation or Mammoth?
Compare the home insulation brands New Zealanders install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mammoth, Knauf Insulation. The figures are in the table below the chart.
View monthly share of search table
| Month | Pink Batts | Mammoth | Knauf Insulation | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 18.4% | 14.9% | 9% | 2.1% |
| Nov 2025 | 58.9% | 17.1% | 14.1% | 8% | 1.8% |
| Dec 2025 | 59.2% | 15.3% | 14.2% | 9.7% | 1.7% |
| Jan 2026 | 59.6% | 16.4% | 14% | 8.1% | 1.8% |
| Feb 2026 | 59.5% | 18.6% | 13.5% | 7.2% | 1.1% |
| Mar 2026 | 57.8% | 17.9% | 14.6% | 8.3% | 1.5% |
| Apr 2026 | 56.1% | 19.5% | 13.8% | 9.1% | 1.4% |
| May 2026 | 58.9% | 18.5% | 14% | 7.3% | 1.3% |
| Jun 2026 | 59.7% | 16.3% | 14.5% | 8.5% | 0.93% |
| Jul 2026 | 59.4% | 17.7% | 14.1% | 7.6% | 1.2% |
| Aug 2026 | 60.4% | 17.5% | 12.6% | 8.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Knauf Insulation and Mammoth comparison changed over the last 12 months?
3 findings
- Mammoth was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 940 to 900.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand moved from 18.4% to 17.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for New Zealand insulation brands in August 2026?
1 change
In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Knauf Insulation’s and Mammoth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knauf Insulation
10 branded search terms
- earthwool
- earthwool ceiling insulation
- earthwool glasswool
- earthwool wall insulation
- knauf earthwool insulation
- knauf insulation
- knauf insulation batts
- knauf insulation near me
- knauf insulation nz
- knaufinsulation
Mammoth
6 branded search terms
- mammoth acoustic insulation
- mammoth ceiling insulation
- mammoth insulation
- mammoth polyester insulation
- mammoth underfloor insulation
- mammoth wall insulation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.