Brandwave

How popular isTerra Lana?

In October 2026, people searched for Terra Lana by name about 530 times in New Zealand, a 14.5% decrease from the previous year. These searches made up 10% of all New Zealand insulation brand searches, placing Terra Lana fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about insulation brands, Terra Lana appeared in one of the four answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

Terra Lana is the fourth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Pink BattsShare of searches 53.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. MammothShare of searches 17.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Knauf InsulationShare of searches 11.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. Terra LanaShare of searches 10%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. GreenStufShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top insulation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Terra Lana was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Terra Lana is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pink Batts1st
  2. Mammoth1st
  3. GreenStuf3rd
  4. Knauf Insulation4th
  5. Terra Lana5th
  6. Bradford Insulation6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insulation brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Terra Lana compared with other New Zealand insulation brands?

Terra Lana against insulation brands in New Zealand, by month

Share of searches by month for Pink Batts, Mammoth, Knauf Insulation, Terra Lana, GreenStuf. The figures are in the table below the chart.

View monthly share of searches table
MonthPink BattsMammothKnauf InsulationTerra LanaGreenStufBradford Insulation
Nov 202551%16.8%11.4%11.4%8.3%1.1%
Dec 202550.5%15.8%11.5%11%10.2%1%
Jan 202651.6%16.3%11.5%10.6%8.7%1.3%
Feb 202649.3%18.8%10.8%12.2%8%0.8%
Mar 202652.4%16.8%11.3%10.7%8%0.87%
Apr 202651%18.3%10.9%10.4%8.6%0.77%
May 202647.9%18.5%12.1%13.2%7.4%0.83%
Jun 202649.2%16.3%12.6%12.6%8.7%0.69%
Jul 202650.4%17.5%12.4%11%8.1%0.67%
Aug 202651%17.6%10.7%11.3%8.7%0.73%
Sep 202652.1%16.4%11.3%11.1%8.4%0.71%
Oct 202653.8%17.5%11.1%10%7%0.75%

  1. 1.Pink Batts

    53.8%

    Held 1st. 2.9K estimated branded searches, -2.1% vs prior month. Share +1.6 points.

  2. 2.Mammoth

    17.5%

    Held 2nd. 930 estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  3. 3.Knauf Insulation

    11.1%

    Held 3rd. 590 estimated branded searches, -6.3% vs prior month. Share -0.2 points.

  4. 4.Terra Lana

    10%

    Held 4th. 530 estimated branded searches, -14.5% vs prior month. Share -1.1 points.

  5. 5.GreenStuf

    7%

    Held 5th. 370 estimated branded searches, -21.3% vs prior month. Share -1.4 points.

  6. 6.Bradford Insulation

    0.75%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Terra Lana and its closest rivals

Every comparison with Terra Lana

5 comparisons

How has branded search demand for Terra Lana changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Terra Lana in New Zealand fell from 620 to 530.
  • Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand decreased from 11.4% to 10%.
  • Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand peaked at 13.2% in May 2026 and was lowest at 10% in October 2026.

How did search popularity change for New Zealand insulation brands in October 2026?

5 changes

  1. In October 2026, Pink Batts gained share of searches among insulation brands in New Zealand, from 52.1% to 53.8%.

  2. In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%.

  3. In October 2026, GreenStuf lost share of searches among insulation brands in New Zealand, from 8.4% to 7%.

  4. In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%.

  5. Estimated monthly branded searches for Bradford Insulation in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.

How are Terra Lana’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Terra Lana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • terra lana
  • terra lana batts
  • terra lana insulation
  • terra lana products
  • terra lana wool

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How the Brand Demand Index is measured

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