Knauf Insulation vs Mammoth:Which is more popular in New Zealand?
In October 2026, Mammoth had more branded searches than Knauf Insulation among insulation brands in New Zealand. Mammoth had about 930 branded searches, while Knauf Insulation had 590. Mammoth made up 17.5% of all insulation brand searches we track, and Knauf Insulation accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about insulation brands, Mammoth appeared in three of the four answers and Knauf Insulation in one. Mammoth was mentioned before Knauf Insulation in two out of three answers.
Who do people search for more?
Mammoth, about 58% more searches than Knauf Insulation
Who does AI mention more?
Mammoth, mentioned in 3 of 4 answers, Knauf Insulation in 1
Who does AI recommend more?
Mammoth, named ahead of Knauf Insulation in 2 of 3 answers
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Top insulation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mammoth was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Knauf Insulation was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mammoth was listed before Knauf Insulation in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pink Batts1st- Mammoth1st
GreenStuf3rd
Knauf Insulation4th
Terra Lana5th
Bradford Insulation6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insulation brands
4 answers
Asked ChatGPT
“Which insulation brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best insulation brands in New Zealand?”
Asked ChatGPT
“What's the best insulation brand in New Zealand for a warm home?”
Searched Google, AI Overview
“insulation for house”
Searched Google, AI Overview
“ceiling insulation nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Knauf Insulation or Mammoth more popular in search?
This chart shows how often people search Google for Knauf Insulation and Mammoth by name. Each line represents a brand's share of searches for all six insulation brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mammoth, Knauf Insulation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pink Batts | Mammoth | Knauf Insulation | Terra Lana | GreenStuf | Bradford Insulation |
|---|---|---|---|---|---|---|
| Nov 2025 | 51% | 16.8% | 11.4% | 11.4% | 8.3% | 1.1% |
| Dec 2025 | 50.5% | 15.8% | 11.5% | 11% | 10.2% | 1% |
| Jan 2026 | 51.6% | 16.3% | 11.5% | 10.6% | 8.7% | 1.3% |
| Feb 2026 | 49.3% | 18.8% | 10.8% | 12.2% | 8% | 0.8% |
| Mar 2026 | 52.4% | 16.8% | 11.3% | 10.7% | 8% | 0.87% |
| Apr 2026 | 51% | 18.3% | 10.9% | 10.4% | 8.6% | 0.77% |
| May 2026 | 47.9% | 18.5% | 12.1% | 13.2% | 7.4% | 0.83% |
| Jun 2026 | 49.2% | 16.3% | 12.6% | 12.6% | 8.7% | 0.69% |
| Jul 2026 | 50.4% | 17.5% | 12.4% | 11% | 8.1% | 0.67% |
| Aug 2026 | 51% | 17.6% | 10.7% | 11.3% | 8.7% | 0.73% |
| Sep 2026 | 52.1% | 16.4% | 11.3% | 11.1% | 8.4% | 0.71% |
| Oct 2026 | 53.8% | 17.5% | 11.1% | 10% | 7% | 0.75% |
How has branded search for Knauf Insulation and Mammoth changed in New Zealand over the last 12 months?
3 findings
- Mammoth was ahead of Knauf Insulation in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Knauf Insulation’s share of searches among insulation brands in New Zealand moved from 11.4% to 11.1%, and its estimated monthly branded searches moved from 620 to 590.
- Across the 12 months ending October 2026, Mammoth’s share of searches among insulation brands in New Zealand moved from 16.8% to 17.5%, and its estimated monthly branded searches moved from 910 to 930.
How did search popularity change for New Zealand insulation brands in October 2026?
1 change
In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%.
How are Knauf Insulation’s and Mammoth’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Knauf Insulation’s and Mammoth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knauf Insulation
8 branded search terms
- earthwool
- earthwool ceiling insulation
- earthwool glasswool
- earthwool wall insulation
- knauf earthwool insulation
- knauf insulation
- knauf insulation batts
- knaufinsulation
Mammoth
5 branded search terms
- mammoth acoustic insulation
- mammoth insulation
- mammoth polyester insulation
- mammoth underfloor insulation
- mammoth wall insulation
Other head-to-heads among insulation brands
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