Brandwave

Mammoth vs Pink Batts:Which is more popular in New Zealand?

In October 2026, Pink Batts had more branded searches than Mammoth among insulation brands in New Zealand. Pink Batts had about 2,860 branded searches, while Mammoth had 930. Pink Batts made up 53.8% of all insulation brand searches we track, and Mammoth accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about insulation brands, Mammoth and Pink Batts each appeared in three of the four answers. Pink Batts was mentioned before Mammoth in two out of three answers.

Among insulation brands in New Zealand in October 2026

Who do people search for more?

Pink Batts, about 3 searches for every 1 for Mammoth

Pink Batts 2.9K searchesMammoth 930 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Mammoth in 3 of 4Pink Batts in 3 of 4

Who does AI recommend more?

Pink Batts, named ahead of Mammoth in 2 of 3 answers

Pink Batts first in 2Mammoth first in 1

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Top insulation brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mammoth was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pink Batts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pink Batts was listed before Mammoth in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pink Batts1st
  2. Mammoth1st
  3. GreenStuf3rd
  4. Knauf Insulation4th
  5. Terra Lana5th
  6. Bradford Insulation6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pink Batts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mammoth3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GreenStuf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knauf Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Terra Lana1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bradford Insulation1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insulation brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mammoth or Pink Batts more popular in search?

This chart shows how often people search Google for Mammoth and Pink Batts by name. Each line represents a brand's share of searches for all six insulation brands we track, month by month, from searches in New Zealand.

Mammoth and Pink Batts among insulation brands in New Zealand, by month

Share of searches by month for Pink Batts, Mammoth. The figures are in the table below the chart.

View monthly share of searches table
MonthPink BattsMammothKnauf InsulationTerra LanaGreenStufBradford Insulation
Nov 202551%16.8%11.4%11.4%8.3%1.1%
Dec 202550.5%15.8%11.5%11%10.2%1%
Jan 202651.6%16.3%11.5%10.6%8.7%1.3%
Feb 202649.3%18.8%10.8%12.2%8%0.8%
Mar 202652.4%16.8%11.3%10.7%8%0.87%
Apr 202651%18.3%10.9%10.4%8.6%0.77%
May 202647.9%18.5%12.1%13.2%7.4%0.83%
Jun 202649.2%16.3%12.6%12.6%8.7%0.69%
Jul 202650.4%17.5%12.4%11%8.1%0.67%
Aug 202651%17.6%10.7%11.3%8.7%0.73%
Sep 202652.1%16.4%11.3%11.1%8.4%0.71%
Oct 202653.8%17.5%11.1%10%7%0.75%

How has branded search for Mammoth and Pink Batts changed in New Zealand over the last 12 months?

3 findings
  • Pink Batts was ahead of Mammoth in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Mammoth’s share of searches among insulation brands in New Zealand moved from 16.8% to 17.5%, and its estimated monthly branded searches moved from 910 to 930.
  • Across the 12 months ending October 2026, Pink Batts’ share of searches among insulation brands in New Zealand moved from 51% to 53.8%, and its estimated monthly branded searches moved from 2.8K to 2.9K.

How did search popularity change for New Zealand insulation brands in October 2026?

2 changes

  1. In October 2026, Pink Batts gained share of searches among insulation brands in New Zealand, from 52.1% to 53.8%.

  2. In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%.

How are Mammoth’s and Pink Batts’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Mammoth’s and Pink Batts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mammoth

5 branded search terms

  • mammoth acoustic insulation
  • mammoth insulation
  • mammoth polyester insulation
  • mammoth underfloor insulation
  • mammoth wall insulation

Pink Batts

8 branded search terms

  • pink batts
  • pink batts ceiling
  • pink batts insulation
  • pink batts snugfloor
  • pink batts underfloor
  • pink batts wall
  • pinkbatts
  • pinkbatts insulation

How the Brand Demand Index is measured

Other head-to-heads among insulation brands

Creator with pink hair and a pink jacket

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