Brandwave

Island Gelato vs Much Moore:Which is more popular?

In September 2026, Much Moore had more branded searches than Island Gelato among ice cream brands in New Zealand. Much Moore had about 2,400 branded searches, while Island Gelato had 1,300. Much Moore made up 5.7% of all ice cream brand searches we track, and Island Gelato accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Much Moore appeared in all five answers and Island Gelato in two. Much Moore was mentioned before Island Gelato in every answer.

Among ice cream brands in New Zealand in September 2026

Who do people search for more?

Much Moore, about 85% more searches than Island Gelato

Much Moore 2.4K searchesIsland Gelato 1.3K searches

Who does AI mention more?

Much Moore, mentioned in every answer we collected

Much Moore in 5 of 5Island Gelato in 2 of 5

Who does AI recommend more?

Much Moore, named ahead of Island Gelato in every answer

Much Moore first in 5Island Gelato never first

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Much Moore appeared in all five answers. Island Gelato was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Much Moore was listed before Island Gelato in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tip Top1st
  2. Much Moore2nd
  3. Lewis Road Creamery3rd
  4. Kāpiti4th
  5. Duck Island5th
  6. Kohu Road6th
  7. Patagonia Chocolates7th
  8. New Zealand Natural8th
  9. Island Gelato9th
  10. Killinchy Gold10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Much Moore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tip Top5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Duck Island4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia Chocolates3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lewis Road Creamery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kāpiti3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohu Road3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Island Gelato2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Killinchy Gold1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Island Gelato or Much Moore more popular in search?

This chart shows how often people search Google for Island Gelato and Much Moore by name. Each line represents a brand's share of searches for all 13 ice cream brands we track, month by month, from searches in New Zealand.

Island Gelato and Much Moore among ice cream brands in New Zealand, by month

Share of searches by month for Much Moore, Island Gelato. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesDuck IslandLewis Road CreameryBen & Jerry'sKāpitiMagnumMuch MooreIsland GelatoTip TopKohu RoadNew Zealand NaturalDeep SouthKillinchy Gold
Oct 202527%33.1%8.3%6.9%6.6%2.9%5.3%3.5%4.4%0.58%0.57%0.48%0.48%
Nov 202533%27%7%6.8%8%2.9%5.3%4.4%3.5%0.58%0.62%0.58%0.31%
Dec 202537%24.7%6.7%9.3%6%2.7%4%4.8%2.7%0.53%0.57%0.65%0.35%
Jan 202634.5%23.1%7.6%8.9%6.9%3.6%4.6%5.5%3%0.61%0.72%0.61%0.4%
Feb 202638.7%21.1%7%8%6.3%3.3%6.3%4.2%3.3%0.56%0.45%0.45%0.3%
Mar 202636.3%19.8%9%9.3%7.2%3.2%5.8%3.8%3.2%0.78%0.52%0.64%0.34%
Apr 202637.8%20.7%8.2%11.8%6.1%3.3%4%3.3%2.7%0.67%0.52%0.54%0.44%
May 202623.1%23.1%10.2%23.7%5.5%3.1%3.6%3.1%2.5%0.5%0.57%0.61%0.32%
Jun 202623.3%23.3%11.5%9%8.3%4.6%10.3%2.9%3.7%0.75%0.86%0.92%0.49%
Jul 202623.9%29.2%9.5%9.3%8.7%4.6%5.8%3.9%2.4%0.77%0.89%0.63%0.51%
Aug 202626.1%26.1%11.3%8.2%9.5%5.2%5.2%2.8%3.4%0.69%0.69%0.56%0.37%
Sep 202628.7%23.5%10.2%9.1%8.6%5.7%5.7%3.1%3.1%0.76%0.67%0.62%0.33%

How has the Island Gelato and Much Moore comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Island Gelato took it in December 2025, Much Moore took it in February 2026.
  • Across the 12 months ending September 2026, Island Gelato’s share of searches among ice cream brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending September 2026, Much Moore’s share of searches among ice cream brands in New Zealand moved from 5.3% to 5.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for New Zealand ice cream brands in September 2026?

2 changes

  1. In September 2026, Much Moore gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%.

  2. In September 2026, Island Gelato rose from 9th to 8th among ice cream brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Island Gelato’s and Much Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Island Gelato

1 branded search term

  • island gelato

Much Moore

2 branded search terms

  • much moore
  • muchmoore

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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