Ignition vs MYOB Practice:Which is more popular?
In September 2026, MYOB Practice had more branded searches than Ignition among accounting practice software in New Zealand. MYOB Practice had about 610 branded searches, while Ignition had 30. MYOB Practice made up 29.2% of all accounting practice software searches we track, and Ignition accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about accounting practice software, MYOB Practice appeared in all five answers and Ignition in two. MYOB Practice was mentioned before Ignition in four out of five answers.
Who do people search for more?
MYOB Practice, about 20 searches for every 1 for Ignition
Who does AI mention more?
MYOB Practice, mentioned in every answer we collected
Who does AI recommend more?
MYOB Practice, named ahead of Ignition in 4 of 5 answers
Follow Ignition vs MYOB Practice and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top accounting practice software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MYOB Practice appeared in all five answers. Ignition was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MYOB Practice was listed before Ignition in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Xero Practice Manager1st
Karbon2nd
FYI3rd- MYOB Practice4th
Ignition5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Xero Practice Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MYOB Practice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Karbon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FYI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about accounting practice software
5 answers
Asked ChatGPT
“Which accounting practice software should I use in New Zealand?”
Asked ChatGPT
“What are the best accounting practice software tools in New Zealand?”
Asked ChatGPT
“What's the best accounting practice software in New Zealand for practice management?”
Searched Google, AI Overview
“accounting practice software”
Searched Google, AI Overview
“accounting software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ignition or MYOB Practice more popular in search?
This chart shows how often people search Google for Ignition and MYOB Practice by name. Each line represents a brand's share of searches for all five accounting practice software we track, month by month, from searches in New Zealand.
Share of searches by month for MYOB Practice, Ignition. The figures are in the table below the chart.
View monthly share of searches table
| Month | FYI | Xero Practice Manager | MYOB Practice | Ignition | Karbon |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 37.9% | 8.8% | 3.3% | 1.1% |
| Nov 2025 | 54.3% | 35.4% | 6.1% | 2.4% | 1.8% |
| Dec 2025 | 54.5% | 32.6% | 9.1% | 2.3% | 1.5% |
| Jan 2026 | 54.5% | 30.6% | 11.2% | 1.5% | 2.2% |
| Feb 2026 | 54.6% | 34.1% | 8.6% | 1.6% | 1.1% |
| Mar 2026 | 43.3% | 36.5% | 14.2% | 5.2% | 0.86% |
| Apr 2026 | 54.3% | 34.8% | 7.9% | 1.8% | 1.2% |
| May 2026 | 50.9% | 38.9% | 6.3% | 2.3% | 1.7% |
| Jun 2026 | 54.9% | 37.5% | 4.3% | 2.2% | 1.1% |
| Jul 2026 | 54.6% | 36.2% | 4.3% | 3.7% | 1.2% |
| Aug 2026 | 53.9% | 38.8% | 3.6% | 2.4% | 1.2% |
| Sep 2026 | 34.9% | 33% | 29.2% | 1.4% | 1.4% |
How has the Ignition and MYOB Practice comparison changed over the last 12 months?
3 findings
- MYOB Practice was ahead of Ignition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ignition’s share of searches among accounting practice software in New Zealand moved from 3.3% to 1.4%, and its estimated monthly branded searches moved from 60 to 30.
- Across the 12 months ending September 2026, MYOB Practice’s share of searches among accounting practice software in New Zealand moved from 8.8% to 29.2%, and its estimated monthly branded searches moved from 160 to 610.
How did search popularity change for New Zealand accounting practice software in September 2026?
2 changes
In September 2026, MYOB Practice gained share of searches among accounting practice software in New Zealand, from 3.6% to 29.2%.
In September 2026, Ignition lost share of searches among accounting practice software in New Zealand, from 2.4% to 1.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ignition’s and MYOB Practice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ignition
4 branded search terms
- ignition accountants
- ignition app
- ignition practice management
- ignition proposals
MYOB Practice
2 branded search terms
- myob practice
- myob practice manager
Other head-to-heads among accounting practice software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.