How popular isIgnition in search?
In August 2026, there were an estimated 40 branded searches for Ignition in New Zealand which is down 33.3% over the last 11 months. Ignition holds 1.6% estimated Share of Search among New Zealand accounting practice software and is ranked 3rd of 4 competitors for search popularity.
Xero Practice Manager61.7%
FYI Docs35.9%
Ignition1.6%
Karbon0.81%
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Which accounting practice software compete with Ignition?
Share of Search by month for Xero Practice Manager, FYI Docs, Ignition. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero Practice Manager | FYI Docs | Ignition | Karbon |
|---|---|---|---|---|
| Oct 2025 | 62% | 34.9% | 2.4% | 0.78% |
| Nov 2025 | 60.5% | 36.6% | 1.6% | 1.2% |
| Dec 2025 | 59.9% | 37.5% | 1.6% | 1% |
| Jan 2026 | 56.2% | 41% | 1.1% | 1.7% |
| Feb 2026 | 56.2% | 41.7% | 1.2% | 0.83% |
| Mar 2026 | 60.2% | 34.9% | 4.2% | 0.69% |
| Apr 2026 | 57.8% | 39.9% | 1.3% | 0.9% |
| May 2026 | 61.9% | 35.3% | 1.6% | 1.2% |
| Jun 2026 | 59.6% | 38.1% | 1.5% | 0.75% |
| Jul 2026 | 57.6% | 38.9% | 2.6% | 0.87% |
| Aug 2026 | 61.7% | 35.9% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 1.5K | +15.9% | +4.1 points | |
| 2, held 2nd | 35.9% | 890 | 0% | -3 points | |
| 3, held 3rd | 1.6% | 40 | -33.3% | -1 points | |
| 4, held 4th | 0.81% | 20 | 0% | -0.1 points |
61.7%
held 1st · 1.5K estimated branded searches · +15.9% vs prior month · +4.1 points
2.
FYI Docs35.9%
held 2nd · 890 estimated branded searches · 0% vs prior month · -3 points
3.
Ignition1.6%
held 3rd · 40 estimated branded searches · -33.3% vs prior month · -1 points
4.
Karbon0.81%
held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Ignition and its closest rivals
How has branded search demand for Ignition changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ignition in New Zealand fell from 60 to 40.
- Across the 11 months ending August 2026, Ignition’s estimated Share of Search among accounting practice software in New Zealand decreased from 2.4% to 1.6%.
- Across the 11 months ending August 2026, Ignition’s estimated Share of Search among accounting practice software in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.1% in January 2026.
How did search popularity change for New Zealand accounting practice software in August 2026?
3 changes
In August 2026, Xero Practice Manager gained estimated Share of Search among accounting practice software in New Zealand, from 57.6% to 61.7%.
In August 2026, FYI Docs lost estimated Share of Search among accounting practice software in New Zealand, from 38.9% to 35.9%.
In August 2026, Ignition lost estimated Share of Search among accounting practice software in New Zealand, from 2.6% to 1.6%.
How is Ignition measured?
Brandwave collects information about searches that people make online using Ignition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ignition accountants
- ignition app
- ignition practice management
- ignition proposals
Do you work for Ignition? To request corrections or removal please contact us via our support page and we will be happy to assist.
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