Ignition vs Karbon:Which is more popular by branded search in New Zealand?
In August 2026, Ignition had more branded searches than Karbon among accounting practice software in New Zealand. Ignition was estimated to have 40 branded searches compared to Karbon’s 20, and held a 1.6% Share of Search versus Karbon’s 0.81%.
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Which is more popular in search, Ignition or Karbon?
Compare the practice management software New Zealand accounting firms run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ignition, Karbon. The figures are in the table below the chart.
View monthly share of search table
| Month | Xero Practice Manager | FYI Docs | Ignition | Karbon |
|---|---|---|---|---|
| Oct 2025 | 62% | 34.9% | 2.4% | 0.78% |
| Nov 2025 | 60.5% | 36.6% | 1.6% | 1.2% |
| Dec 2025 | 59.9% | 37.5% | 1.6% | 1% |
| Jan 2026 | 56.2% | 41% | 1.1% | 1.7% |
| Feb 2026 | 56.2% | 41.7% | 1.2% | 0.83% |
| Mar 2026 | 60.2% | 34.9% | 4.2% | 0.69% |
| Apr 2026 | 57.8% | 39.9% | 1.3% | 0.9% |
| May 2026 | 61.9% | 35.3% | 1.6% | 1.2% |
| Jun 2026 | 59.6% | 38.1% | 1.5% | 0.75% |
| Jul 2026 | 57.6% | 38.9% | 2.6% | 0.87% |
| Aug 2026 | 61.7% | 35.9% | 1.6% | 0.81% |
| Sep 2026 | — | — | — | — |
How has the Ignition and Karbon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Karbon took it in January 2026, Ignition took it in February 2026.
- Across the 11 months ending August 2026, Ignition’s estimated Share of Search among accounting practice software in New Zealand moved from 2.4% to 1.6%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Karbon’s estimated Share of Search among accounting practice software in New Zealand moved from 0.78% to 0.81%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand accounting practice software in August 2026?
1 change
In August 2026, Ignition lost estimated Share of Search among accounting practice software in New Zealand, from 2.6% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Ignition’s and Karbon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.